The heirs of Italian luxury brand Gucci issued a note with harsh criticism of the film “Casa Gucci”, directed by Ridley Scott and starring Lady Gaga e Adam Driver.
Published by Italian news agency ANSA, the statement said the production “did not bother to consult the heirs before describing Aldo Gucci and the family members as thieves, ignorant and insensitive to the world around them.”
Released in Brazil last Thursday (25), the film is based on the story of Patrizia Reggiani, ex-wife of Maurizio Gucci, ex-director and heir of the brand. The two went through a turbulent divorce that culminated in Maurizio’s death in 1992.
A few years later, the socialite was sentenced to 30 years in prison, found guilty of ordering the murder of her ex-husband.
In the note, the Gucci family says they are especially disturbed by the way the film constructed the character of Patrizia Reggiani.
The heirs point out “the indulgent tones towards a woman who, effectively convicted of facilitating the murder of Maurizio Gucci, is portrayed not only in the film, but also in the cast members’ speeches, as a victim trying to survive in a macho corporate culture ”.
The family argues that the accusation would be unfair, as the brand would have promoted a culture of gender equality, with women occupying a number of important positions “in the very 1980s – the historical context in which the film takes place”.
Despite no longer having direct involvement with the Italian luxury brand – owned by the French company Kering – the Gucci family highlighted its concern to protect the reputation of the brand’s heirs.
“Gucci is a family that honors the work of their ancestors, whose memories do not deserve to be disturbed in the name of a false and unfair spectacle”, they criticize.
With no legal actions announced so far, the note leaves the possibility open: “The Gucci family reserves the right to take any initiative to protect its name and image, as well as those of its family members.”
Last week, however, Ridley Scott rebutted accusations made several months ago by Maurizio’s cousin Patrizia Gucci that the film was “stealing a family’s identity to make a profit and increase Hollywood’s revenue.”
In an interview with the BBC’s Today program, Scott said: “I don’t get involved in this. We have to remember that one Gucci was murdered and another was arrested for tax evasion, so let’s not talk about profit. When you do this kind of thing, you become part of the public domain”, defended the director.
Reference: CNN Brasil