Habemus Papam. Or rather, it has Gucci. She finally has a name, a surname and a face the brand’s new creative director: Sabato De Sarno. Anyone expecting an already established celebrity in the fashion system – the name of Jonathan Anderson, current creative director of Loewe, was insistent – is thus bound to be disappointed. Who instead bet on a new, young name known mostly by insidersIn short, a gamble – as happened at the time of the surprise appointment of his predecessor in this role, Alessandro Michele – has reason to rejoice.
The rumors of the last few hours find official confirmation: after seven years, the chapter of the Roman designer at the helm of Gucci ends. His remains the merit of having made the Italian brand the most desired worldwide
Sabato De Sarno grew up in Naples. He began his career at Prada in 2005, then moving on to Dolce & Gabbana, before landing in Valentine in 2009, where he held positions of increasing responsibility, up to his appointment as Fashion Director, with the task of supervising the men’s and women’s collections. De Sarno will present her first collection at Milan Women’s Fashion Week in September 2023.
Marco Bizzarri, President and CEO of Gucci, commented: «I am delighted that Sabato will join Gucci, in one of the most influential roles in the luxury sector, that of Creative Director of our House. Having worked in some of the most established Italian fashion brands, Sabato brings with him a vast and relevant experience. I am confident that, thanks to his deep understanding and appreciation of our brand’s unique heritage, he will lead the creative team with a distinctive vision that will help write the next chapter of Gucci, strengthening the Maison’s authority in the field of fashion and capitalizing on its undisputed heritage».
The double G label parades for the first time without the creative direction of Alessandro Michele, at the opening of Milano Moda Uomo. Many wondered what would happen to the maison. Now we know. And we like it too
De Sarno Saturday as the new creative director of Gucci he declared: «I am deeply honored to take on the role of Creative Director of Gucci. I am proud to become part of a Maison with an extraordinary history and heritage, which over the years has been able to embrace and preserve values in which I believe. I am excited and excited to contribute to the brand through my creative vision».
Source: Vanity Fair
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