Guess has risen to altitude. To be precise on Glacier 3000, among the most famous peaks in Switzerland, to reveal the new one Winter Ski Capsules and celebrate the second edition of GUESS Winter Projectcreated to present the fashion and lifestyle range in prestigious winter destinations in the European Alps.
A spectacular show, suspended among the wonders of nature, which saw the participation of over 20 models who paraded along the legendary Peak Walkwearing ski clothing, accessories and a curated selection of eco-fur pieces and outerwear from the Autumn/Winter collection, all embellished with the brand’s unmistakable touch of glamour.
This event allowed Guess to become one of the main partners of Glacier 3000 with customized outdoor furniture and exclusive photographic opportunities for visitors.
«We are excited about the new partnership with GUESS. We are always looking for innovative ways to further enhance this location and this incredible show, together with the brand takeover initiative, has brought a magical touch of glamor to this exciting Alpine destination” he said Bernhard Tschannen, CEO of Glacier 3000.
Designed with functionality and performance in mind, the GUESS Winter Ski Capsule, made up of on-trend clothing, outerwear, footwear and accessories, will be available from early December on Guess.com, in selected stores and dedicated pop-ups .
«We are incredibly excited to return to the Alps with the GUESS Winter Project. The success of last year’s project pushed us to continue on this path. The fashion show at Glacier 3000, a true first in the industry, was an extraordinary undertaking and offered a perfect backdrop to promote the new ski collection” he declared Paul Marciano Co-founder and Chief Creative Officer of GUESS?, Inc..
Source: Vanity Fair
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