Gwyneth Paltrow announces diapers for 120 dollars a package and causes controversy

Gwyneth Paltrow got into a little controversy this week by posting a video on Instagram from her beauty and wellness company, Goop.

In the content, she introduced “The Diáper”, or translating “A Diaper”.

“Our new disposable diaper lined with virgin alpaca wool and set with amber gemstones, known for their age-old emotional cleansing properties,” read the caption. “Infused with a scent of jasmine and bergamot for a revitalized baby.”

The publication, of course, was little accepted by netizens and there were people commenting: “Meanwhile, hundreds of thousands of parents in the USA can’t even buy basic diapers”. Some others just doubted it could be true because the video was so exaggerated.

But the actress soon opened up in a video posted the next day, explaining that the diapers were a publicity stunt to draw attention to an important issue for many families.

“Goop released a luxury disposable diaper for $120 for a pack of 12 and there was a lot of outrage. Good…” Paltrow said. “It was created even to annoy us. Because if treating diapers as a luxury drives you crazy, then you should tax them as a luxury.”

The caption invited people to donate to the American organization Baby2Baby “to help provide diapers, formula and other essentials for families in need.”

“Despite the absolute need for diapers, in 33 states they are not treated as an essential item. They are taxed like a luxury item, literally,” the caption read.

Those who believed the diaper could be real can be forgiven, as on the same day Goop was selling some just as unusual products, such as a “This Smells Like My Vagina” candle, and a “Vagina Fragrance” candle. Ouija board (to communicate with spirits) of almost US$ 2 thousand, or R$ 10 thousand.