There is an air of (big) news in the house Canada Goose. For the first time, in fact, the maison will have a creative directorrole entrusted to none other than Haider Ackermann, French designer, of Colombian origins, among the most appreciated in the fashion sector.
After having been at the helm of numerous fashion houses, having founded his own in 2001 and having designed, last season, an Haute Couture collection for Jean-Paul Gaultier, Ackermann is ready to embark on this new adventure, working alongside the president and CEO Dani Reiss who said of him: «When it comes to the combination of craftsmanship and beauty, there is no one more suitable than Haider Ackermann. He understood that Canada Goose is a brand unlike any other and that authenticity, craftsmanship and performance are the cornerstones of our brand. With its strong ability to exploit the energy and potential of our own heritage authentic, I can't wait to see its impact on our leaders.” An impact that we will see in autumn/winter 2024, when its first seasonal capsule collection will be launched.
A new beginning, therefore, which certainly does not happen quietly. The announcement of the appointment is in fact accompanied by an exclusive project, created to support Polar Bears International (PBI), an organization that studies, understands and protects polar bears and their endangered habitat. The protagonist of the initiative is a limited edition sweatshirt, called PBI Hoodiemade of organic cotton, 100% of the proceeds from sales will go to PBI to fund critical research, implement innovative conservation strategies, and educate communities about the importance of protecting the Arctic. A precious project, born after a trip Ackermann took with Dani to Churchill, Manitoba, known as the polar bear capital of the world. Its inaugural launch is a testament to their shared belief that every person is responsible for protecting the planet and has the ability to make a real impact.
The campaign takes advantage of the presence of the great cinema icon and activist, Jane Fonda. Having dedicated her life to educating, influencing and inspiring the world on environmental, cultural and social issues, she is the ideal protagonist of this important story.
“Collective action is the only way to go further and faster,” said Jane Fonda. “I'm passionate about inspiring planet-friendly choices to address the climate crisis, and partnering with Haider and Canada Goose to bring attention to what's happening in the Arctic is impactful, important and essential.” .
The PBI Hoodie is available today in select stores worldwide and online at CanadaGoose.com.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
