How our life has changed in the last few years? In ways we couldn’t even imagine. Technology, for example, has changed our daily lives, laying the foundations for an increasingly smart and environmentally friendly future, even in the kitchen. As a result of a process accelerated by circumstances, in fact, the domestic walls have found again a central role in our habits, pushing companies to make an evolutionary step also in the world of household appliances connected to the internet (otherwise said IoT, Internet of Things, or some things).
This technology allows you to improve performance of the different household systems, integrating them with innovative functions such as remote control, energy optimization and performance improvement. According to recent estimates, connected household appliances around the world will be around 11 billion by 2040, a result that would lead to a 10% reduction in global domestic energy consumption. Does this seem an important step to you? No. It’s a step extraordinary.
For Haier, the appliance brand with different designs and results, capable of preserving food for longer, washing professionally and creating the first collection of kitchen appliances equipped with artificial intelligence, l’Internet of things it’s not just a technology, but a vision. For the company, unleashing the potential of household appliances and simplifying our lives by connecting household devices in a digital ecosystem translates into a concept that is also the claim of its latest campaign: #ConnectToExtraordinary.
Built on the concept of “continuous discovery” and interaction, the campaign plays on what is hidden inside every Haier refrigerator, oven or washing machine, and which is unveiled and enhanced thanks to the intuitive interface made available by the app she – built on Haier’s philosophy Zero Distance with Consumer, that is to put the consumer at the center of the design – in an immersive experience that brings the user inside the product offering a different point of view: his.
The extraordinary therefore does not arise only from the functionality and innovative technologies of Haier’s appliances, but in a tailor-made experience generated by connectivity, which translates into extraordinary storage capacities andInventory management of foods stored in the refrigerator, in food recognition and in the Perfect management cooking thanks to the artificial intelligence of the ovens and, finally, the sanitation offered by the function I-Refresh for the washing range.
Countryside #ConnectToExtraordinary it will grow through Instagram stories, posts and reels on the social profiles of the talents involved, who will tell their experience “connected” with the Haier 3D 70 Series 7 refrigerator and the Haier SuperDrum Series 9 washer-dryer: this is Elisabetta Canalis, Damiano Carrara, Stefano De Martino e Federico Russo, which, thanks to their characteristics and personality, best represent some distinctive features of the brand such as innovation, technology, design and solutions Tailor Made.
Connectivity therefore not only as an additional functionality, but as a multiplier and facilitator of experiences; I’m an example Haier’s first connected refrigerator, 3D 70 Series 7, which thanks to Artificial Intelligence and the hOn app optimizes technologies for food preservation and offers a series of functions capable of taking the concept of “tailor-made” appliances to the highest level for every type of need. And then the new one Haier Super Drum Series 9 smart washer dryer, able to combine a refined and elegant design with high performance. Two ideal solutions for those looking for an innovative product “always connected with their life”.