Hailey Bieber: “My chic & cool style”

Casual, fresh, gritty. We are not surprised that Hailey Bieber is one of the most popular well-known faces and one of the most popular fashion addicts. His style street has been a trend since its debut on the catwalks, letting more classic or sometimes whimsical contaminations redefine its aesthetics if necessary. Without fear of changing and being inspired.

His allure authentic and timeless has captured the heart of Superga, who chose the model as the brand’s global ambassador, as well as the protagonist of the new campaign Spring-Summer 2021, People’s Shoes of Italy. Shot in New York City, with an all-female creative team, the series of shots and video see Hailey move with ease wearing some of Superga®’s most iconic models. From the most classic product, the unmistakable 2750 in white canvas, which remains the heart as well as the foundations of the brand, to the 2790, the sneaker with plateau in the total black version and then the historic Alpina, with a treaded sole.

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On the occasion of the launch of the new project, Hailey talks about herself, here, between style, inspirations, projects.

How would you define your style?
“I’m not sure I can really define it. Many often I am asked this question, but the reality is that my style is constantly evolving, I am always looking for new inspirations. Anyway, I hope people find me chic & cool. “

What importance do you give to accessories and in particular to shoes?
«I think that shoes, and accessories in general, are very important to complete a look. Of course, an outfit can be very cool even without it, but with the right bag or the right shoes we go to a higher level. “

Sneakers seem to be a must in the current women’s wardrobe. How does it feel to mix classic, timeless outfits and bold trends?
“I like it! And it represents me a lot. I enjoy mixing comfortable items with those with a stronger character. For example, sweatpants with a nice pair of heels or a black mini dress with sneakers. “

Who is the woman who inspires your style the most?
“Definitely Rihanna. It has inspired me since I was a teenager. “

Could you tell us something people don’t know about you?
“I tend to be a little shy when I meet someone for the first time. It takes me some time to feel comfortable and show my true personality. I’m afraid people sometimes thought I was rude, but the truth is I’m just a little closed and protective of my self until I feel safe enough to open up. Only then there is no way to close … hahaha! I have a very strong personality when it comes out. “

The Superga SS21 Campaign was shot by Stevie Dance with styling by Gabriella Karefa Johnson. What was it like working with them and what kind of image do you want to communicate through this campaign?
«Working with Stevie and Gab was literally a dream! They are two women I admire very much and with whom I have a personal relationship. When you are surrounded by people you admire and who truly inspire you, you are at ease and this is reflected in the photos as well. In the end the result is better. I always feel that Stevie helps me, pushes me to go further and we always end up getting great photos. I hope that the people who look at these images can perceive it. “

As just mentioned, he worked with an all-female team in this campaign. How important is “women empowerment” to you and what is the best advice you want to give to all the young girls who follow you?
«I believe that supporting women is very important. There is no reason to be competitive, it is so tiring. I think it is much more fulfilling to encourage other people, to support their dreams and goals. I’ve learned a lot in recent years about what it really means to support other women. I will continue to grow, and to find new ways to support my friends and peers. “