Shiny and silky hair? According to the beauty guru Gwyneth Paltrow the secret to getting them is only one: using a pre-shampoo (or pre-pooing) product. A few days ago the founder of “Goop” told her fans to apply a moisturizing serum before shampooing, leaving it on the hair for about twenty minutes before moving on to the actual cleansing. According to reports, the difference in terms of color brilliance and softness of the hair is remarkable. And it is immediately a pre-pooing trend, an updated version of the no-poo, which completely excluded the use of shampoo, replaced by natural home-made preparations (not always effective, it must be said),
PRE-POOING, THE PRE-SHAMPOO HAIR RITUAL TO BE CUSTOMIZED
«Dedicating an ad hoc treatment to the hair before shampooing is», according to Antonia Mastromauro, owner of the Mastromauro Hair & Beauty Milan salon, «An excellent idea, especially in the presence of hair damaged by coloring, bleaching, stressful agents such as pollution and heat.
Obviously it holds true the rule of personalized pre-pooing treatment: an arid and dry hair could benefit from a warm natural oil pack (coconut, argan, coconut, flaxseed), to provide hydration and nourishment. If the problem is a sensitive scalp, it works well a acidifying product with a creamy texture, calming and protective, to be left on for at least half an hour. If your hair is greasy and tends to get dirty easily, opt for one detox and purifying pre-shampoo product, enriched with purifying and disinfectant essential oils such as mint and tea tree, to control sebaceous production and any dandruff. An important note: no pre-pooing product will work properly if followed by the use of a super foaming shampoo, therefore rich in aggressive surfactants that clean, but also and above all deprive the skin of its precious protective film, irritating the scalp and making the hair dry and dull ».
In gallery, a selection of best pre-shampoo products for every hair and scalp need.
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