When Euphoria debuted on HBO in the summer of 2019 in the USA, the beauty landscape was dominated by make-up no make-up, which the more invisible it was, the more it worked, according to the dictates of fashion, and Kardashian school contouring. But all we saw during those early episodes of the first season of the now cult Netflix series – swirls of caramel-colored eyeliner, rhinestones that followed the curve of the eyebrows, cat eyes dusted with glitter, brightly colored eyeshadows worn across the lid. – immediately generated the «Euphoria Makeup» trend.
On Instagram and Tik Tok influencers and stars have faithfully recreated the looks. Backstage makeup artists cited the series as a source of inspiration. Donni Davy, Euphoria’s makeup creator, has seen her followers increase on her personal profiles. “I’m continuing to see the all-round effect, with Gen Z playing the Euphoria makeup her way,” she told Vanity Fair USA in mid-2020, just months before she won an Emmy for make-up. -up of the series.
Today, finally, we take a step forward in the perception and realization of Euphoria-style makeup. The makeup brand Half Magic, born from an idea of Donny Davy and the creative team of Euphoria, with the support of A24 (the Midas-touch studio that produces the show) is on sale. The make-up line is not just a toolkit ready for experimentation on the faces of men and women all over the world. It is a sort of spin-off of the TV series, which we will not see on TV, but in the hands of all those who are ready to experiment and create new and imaginative make-up capable of transmitting emotions through textures, designs and colors.
In a video, Donny Davy herself, with a beautiful glittery and slightly iridescent purple make-up, tells how the idea was born.
The collection has been specifically designed to stimulate the most creative part of the brain. There are rose gold and iridescent purple holographic powders. The little face jewels available in punk metal cones (out of stock in minutes) or neon studs. There are also eight colors of eyeshadow for the eyes, Chromaddictionwhich can amplify each other: the shimmering lilac Spirit Guide layered on Sky Juice matte, for example, creates a beautiful two-tone effect.
To find inspiration, look on social networks and you will find many posts that will open up new paths and visions in the make-up universe.
The make-up artist of EuphoriaDonni Davy, will be launching her own makeup line
Euphoria: make-up and hairstyles from the TV series inspire more and more (not just for Carnival)
Source: Vanity Fair
