Hamburger War In BarcelonA: Mcdonald’s Resists Burger King And Maintains One Of Its Main Stores
It renews the concession of the Ronda Litoral premises despite an offer from its rival
For almost 30 years, McDonald’s has had one of its best-known and busiest locations near the Ronda Litoral in Barcelona. Not only do vehicles go through this route, but since it is near the beach area, it is an obligatory stop for many bathers who return home. For this reason, the company has decided to exercise its preferential purchase right over this premises after it went up for public auction with a right of first refusal in favor of the concessionaires. In addition, their main competitor, Burger King, was on the lookout for this restaurant that offered excellent opportunities by location.
In the public auction held at the Special Delegation of Economy and Finance of Barcelona, McDonald’s took over the premises as well as the offer of its competitor. It has been operating since 1993, covering an area of 1,969 square meters and has a staff of about one hundred employees. It is one of the reference establishments for the company in Barcelona, where it has 21 stores, so it will make a significant investment to update its facilities.
The land where the restaurant is located is owned by the State, which transferred them to the Barcelona City Council in the framework of the construction of the Olympic works and infrastructures that were carried out for the celebration of the Olympic Games. The company obtained the plot after negotiating with the Consistory and the Olympic Organizing Committee, since the concession was offered for 27 years in exchange for the free provision of meals to the Olympic volunteers