Harry Styles launched a vibrator (and a more free and inclusive idea of sexuality)

To the list of celebrities who have decided to throw yourself into the wellness and sexual pleasure business A new name is added: Harry Styles. As Cara Delevigne or Gwyneth Paltrow before him, the singer decided to add a new section to his brand Pleeringwhich sells beauty clothes and products, from the name Pleering Yourself in which he put a vibrator and a lubricant for sale. Needless to say, a few hours after the announcement on social media, both products have gone sold out and, after days, they are still waiting for a restock. After all, the claim chosen for the occasion – “Please yourself like you mean it” – It is a hymn to enjoy sexuality in a complete, satisfactory and shameless way and, therefore, it is not surprising that they have stolen.

The products, especially The vibrator was developed together with the sex educator Zoë Ligon in order to make it intuitive, functional and aesthetically uniqueas we read on the site. Likewise, The lubricant was designed to be tolerated by anyone and used on any type of sex toys. In addition, the collaboration with Planned Parenthood Federation of Americaa non -profit organization of the United States active in the context of education and sexual health: in fact, in addition to educational videos on the topic and inclusive clear instructions for the use of products, Pleering It also distributes a limited series of condoms who report the claim “I’m for planned parenthood”.

Styles’ goal therefore seems to be clear: not only to throw yourself into a new business, as many celebrities do, but also bring awareness to the theme of sexuality, all the more if inclusive, free and not binary. A message that the singer has always made his own, especially since the beginning of his solo career: his fluid style, far from the cornerstones of toxic masculinity, his fun and joyful videos that always wink at the sexy, as well as his music, have become his artistic figure. And just watch, among all, the video of Waterline Sugar to understand how much Harry Styles loves to play with sexbut in a genuine, spontaneous way and not for a mere gain in commercial perspective.

It is true that sex has not been taboo for a while (fortunately), but the degree of awareness of health and sexual pleasure continues to be delegated to word of mouth between friends or hasty research entrusted to a search engine. Pleering Yourself It is a drop in this ocean, but it is certainly one of those that could make the difference and, supported by the popularity of Harry Styles, could have a disruptive effect.