Golden Goose from the sneakers was on a mission when in 2000, in the Venice headquarters, he created the first pair of shoes with the star with an already lived-in look. Create with them in mind skaters Of Venice Beachover time they transformed into footwear of election of those dreamers who, as fans of the brand are called, appreciate its uniqueness and above all its quality. Even if the inspiration comes from California, in fact, these are strictly creations Made in Italy which require four and a half hours of work to see the light.
HAUS of Dreamers, is not a new idea. Born already in 2023 as a global traveling event to involve the public in the universe Golden Goose thanks to a series of immersive events, pop-ups and creative workshops. This year, it finally takes root where it all began, in the headquarters of Marghera where i founder Alexander Rooster And Francesca Rinaldo they brought the dream of a brand to life trainers who looked at the States. «HAUS it is a celebration of craftsmanship, culture and art. More than a physical space, it is a dream come to life, the place where the brand was born and now a permanent home for our community of dreamers. From Marghera to other metropolises around the world, HAUS will host a series of experiential events and activations” he states Silvio CamparaCEO of Golden Goose.
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The idea is to give life to a place of contamination where distant worlds can meet and dialogue and where people are encouraged to cultivate their own curiositya precious feeling for grow it's at improve yourself. No detail is left to chance: the large window overlooking the outside, for example, allows a glimpse of the open-air construction sites to symbolize that thehub it is a crossroads of different ideas and people, open to all. Looking around, you then discover that the rooms are embellished with special details, a tribute to the places dear to the brand. As the Japanremembered thanks to a little one red maple and ai golden friezes visible at the entrance, reminiscent of the Temple of the Golden Pavilion in Kyoto.
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So on April 19th, coinciding with the Art Biennial 2024, Golden Goose organized one exclusive soirée during which it prints, celebrities and friends of brands they had the opportunity to experience the new space as a preview. Guests were greeted by the charming performance of the Italian sculptor Fabio Viale which transformed the typical ones Venetian briccole (the wooden poles that mark the waterways in the lagoon city), in marble columns burned in front of the public, to remember the fragility of the inestimable cultural heritage of the Serenissima. Continuing to discover the spaces, we arrive in the Manovia, atelier dedicated to the customization of shoes. A real laboratory where some artisans they showed live all phases of creation and customization of the shoes. But it doesn't end here.
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The following area, that ofAcademyin fact hosted the painter's energy Maïa Régis with its large colored canvases. Again, i guest they witnessed the making of one silkscreen printing, a way for the artist to emphasize the uniqueness of each piece compared to mass-produced prints. In the'Auditorium it was instead possible to attend the performance of Mia Lailani, a musician who mixes R&B, pop and hip-hop suggestions with Latin and Bronx influences. Through an immersive tunnel you then reach theHangarreinterpreted by Andrés Reisinger. The Argentine designer and digital artist, known for his dreamlike creations, has wrapped the walls of the immense room with his famous drapes in pastel pink fabric.
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April 20th and 21st HAUS of Dreamers it then opened to the public for the first time, giving curious people and fans of the brand the opportunity to participate in workshops held in partnerships with local artists and artisans. The topics covered are those dear to us maisonfrom theupcycling with LPR & SWAMPGODto the tailor's shop with Franco Puppatoup to the ceramic lessons with Power Night and glass engraving with Matteo Seguso. A session then took place skateboarding with the crew Of Fuck Skate accompanied by the musical curation of Alberto Bof but not only. Various people were part of the calendar talk on art, culture and closed sneakers. Those who were unable to participate in the two-day event need only visit the platform dedicated online to check the schedule of future events.
“We created HAUS of Dreamers so that our people could meet and interact, the ideal way to celebrate and consolidate our history. Now more than ever, people are looking for emotions. Here's why for Golden Goose the sneakers they are much more than a simple accessory. Rather, they constitute a container of experiences. This is why we offer our customers the possibility of repairing their shoes when they deem it necessary. We take care of memories and we treat them carefully: if the shoemaker believes that there is a mark or a tear special, before eliminating them he asks if he really wants to do without them. Sometimes people realize that they actually prefer to keep them: because they make the shoes special and have their own unique beauty” concludes Campara.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
