The split market (domestic air conditioners) is overall growing and healthy, thanks also to state incentives and the progressive increase in summer temperatures.
Both Monosplits and the Multisplits represent appreciated solutions, with the latter increasingly widespread: instead of installing two or three monosplit units, one prefers only one external unit connected to two or three internal units.
From the analysis of online research in the air conditioners carried out by the price comparator Trovaprezzi.it one emerges growth of interest during the last month (12 May – 11 June 2025). According to the collected data, the category dedicated to air conditioners has collected over 410,000 research ( +56% compared to the previous month and +30% compared to the same period of 2024). The users most interested in these products are between 35 and 55 years old, while The least interested are the very young under 25.
In Italy, the structured sale of the air conditioners took hold about 20 years ago. Today it is estimated that there are about 20 million devices installed, Most of which with heat pump, therefore capable of providing both cooling in summer and heating in winter. This means an average of about 1 million air conditioners sold per year. A good part of the appliances today on the market is equipped with Inverter technology, which allows a energy saving significant thanks to the modulation of electrical absorption based on the royal needs.
It is possible to obtain up to 200 euros of reimbursement on the purchase of refrigerators, washing machines, dishwashers and other devices: here’s how
In the face of these undeniable advantages, however, it must be remembered the importance of correct maintenance devices so that they always work properly and do not disperse in the domestic environment potentially harmful substances for our health.
«Neglecting the cleaning of air conditioners or performing maintenance incorrectly can lead to different risks. First of all, you can meet the diffusion of bacteria and allergens within the rooms, with possible consequences on the air quality and on the well -being of those who live them. In addition, it has been proven that poor maintenance leads to an increase in energy consumption, With a consequent deterioration of the system over time, “he declares Daniele Legranzini, Co-Manager Marketing Department Daikin Italia.
“Some simple operations can be performed directly by the user, without the intervention of a specialized technician. Among these, the most immediate is the Cleaning the front panelwhich should be carried out regularly with a soft cloth. In case of more persistent stains, it is sufficient to use A little water or a delicate neutral detergent.
Particular attention must then be paid to the cleaning of air filters, Operation to be repeated with a certain frequency, especially if the unit is in dusty or very popular environments. The filters – such as those deodorizing to titanium and silver particles – must be carefully removed from their hooks. Once extracted, They can be washed under running water or aspirated. For deeper cleaning, it is advisable to immerse them in warm water for 10-15 minutes. If the dirt persists, you can use a diluted neutral detergent. It is essential then Let them dry completely In the shade, avoiding direct exposure to the sun », continues Legranzini.
«There are however cleaning operations of the air conditioners which is Better to entrust to an expert technician. In particular, cleaning of the internal parts of the unit It should never be done alone, as it requires specific skills and adequate tools. For this reason, it is important to always contact the dealer or a qualified assistance service, which can intervene safely and guarantee correct maintenance “, concludes the Co-Manager Daikin Italia marketing department.
Air conditioners bonus: how to get it
To access the Conditioners Bonus 2025it is necessary to indicate the expense in the tax returnusing the Model 730 or PF incomes.
Payment must be made through Speaking bank or postal transferwith indication of the reason, the tax code of those who request the deduction and the VAT number or tax code of the supplier. The deductible sum is divided into 10 annual shares.
In order to take advantage of the bonus, the appliances must respect Minimum standard efficiency standards (at least Class A+ for mono-scrip systems And A ++ for Multi-Split)
Also, it is possible integrate the installation of air conditioners with renewable energy systemslike i solar panelsthus obtaining an even more efficient and sustainable intervention.
Be careful, however, to income limits introduced: For those with an income of more than 75,000 euros per year, the deductible expenditure ceilings could, in fact, be reduced.
Source: Vanity Fair
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