Audi has announced that it will stop working on new internal combustion engines, while the company will increase its investment in electrification technologies. This does not mean at all that cars with traditional engines will instantly disappear from the production range of the German company, but there will be no new engines: the company will only modernize existing ones to extend their life.
Audi CEO Marcus Dussman calls the move away from the development of next-generation combustion engines and the transition to Euro 7 emissions standards, which could be introduced in 2025, a big challenge. To reduce harmful emissions across the entire model range, the company (as, indeed, other automakers) will have to switch to electric traction in one form or another. For example, Audi aims to transform its most popular models, the A4 and A6, into pure electric vehicles by 2030. And by 2025, Audi intends to produce 20 new electric vehicles, for which the modular Volkswagen MEB platform will be used. The latest electric car from Audi is the recently unveiled Q4 e-tron, and the next new addition is expected in April at the Shanghai Auto Show.
The current strategy effectively puts an end to the new V10 engine for the next generation Audi R8. Similarly, this is a verdict for the W12 engine, which is installed on the A8 model.
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