Hedi Slimane, (for now) not a new maison but an independent publishing house

Will he return to the guide of a maison? Will he finally dedicate himself to a brand of his own? Although the corridor voices continue to rotate far and wide, for Hedi Slimane still no confirmed platform. However, we have a certainty. After leaving the creative direction of the French maison Celine last October, the designer of the Skinny Look – thin in jeans and ties rediscovered today by Hedy Boy by Tiktok – will launch into the creation of an independent publishing house, Bright Young Things.

Hedi Slimane.

Evan Agostini/Getty Images

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Well yes, second rumors reported by the site glitz.paristhe huge visual archive of Slimane will be translated into a series of Collectible artistic publications. With his unmistakable black and white shots, the designer over the years has immortalized countless fashion campaigns, legendary musicians, Tranches de vie On the streets of London, New York, Paris, always modeling its aesthetic Beat-Rock Not only in clothes, but also from behind the goal of the camera. We remember Sun of sound, The first solo show at the Almine Rech gallery in Shanghai in 2021, rather than the volume Intermission 1 / Charta (2001) made with Pitti Immagine.

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Already taken up in the title of his latest men’s collection for Celine, presented in the summer of 2024 with a film shot in the country house of the Count of Leicester in Norfolk in England, the name of the project, Bright Young Things, It refers to a term invented by the press in London of the 1920s to outline a group of artists and aristocrats Bohémien – Among which Stephen Tennant, Nancy Mitford and Evelyn Waugh, to say some – famous for the crazy decadent parties immortalized by the photographer Cecil Beaton and the lifestyle voted on pure Honism. Which perfectly summarizes the nonchalance elegant typical of the work tout court of the stylist.

Celine men spring-summer 2025.

Since Celine’s former creative director has its own production company and holds the rights on almost all of its shots, thus being able to control content, distribution and commercial strategy of the press, basically sooner or later this move we could certainly expect. Even if a little voice in the head can only take sigh: did Hedi Slimane prefer the editorial one to the fashion brand?


Source: Vanity Fair

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