In the automation of operating processes and the implementation of new business models, companies invest as a priority in their effort to transform digitally, with 4 out of 10 accelerating their pace in the midst of a pandemic and 55% of them meeting the necessary adaptation times.
The above results from a recent survey conducted by the Hellenic-German Chamber of Commerce and Industry and in particular the Digital Transformation Committee, in order to radiate on the one hand the market interest in similar issues, on the other hand its maturity, but also the problems its effort to invest in new technologies.
More specifically, the main conclusions drawn from this research are as follows:
-With an excellent 5 the market scores with 3.42 the maturity of companies in terms of digitization.
55% of companies meet the requirements of digitization on time, 23.96% move with relative delay and 6.25% move faster.
– With an excellent 5, companies are rated with 3.26 in terms of the extent of applications they use in matters of digitization.
53.13% of companies started digital applications from Top management, 51.04% from its operations, 26.04% from technology departments, 25% from personnel management, 18.75 % of the platforms it uses and 12.5% of the products.
11.45% of companies have a digitization strategy, 30.21% are close to following a similar strategy, 36.46% think so and 21.8% either do not have a strategy or have not yet thought about it .
With an excellent score of 5, companies score with 3.99 the importance of having the right culture for the digital transition, with 4.15 the strategy for management, with 3.43 for HR, with 3.97 for the exchange of knowledge, with 3.75 for company flexibility, with 4.20 for technology and with 3.55 for financing.
Obstacles to the digital transition are the lack of will for change (score 3.66 out of 5), the lack of specialized knowledge (3.62 out of 5), the lack of proper management (3.47 out of 5), the lack of infrastructure ( 3.35 out of 5), underfunding (3.23 out of 5) and the regulatory framework (2.90 out of 5).
-As the main expectations from the digital transition, the companies rank first the increase of the growth rates (score 4.47 with an excellent 5), followed by the increase of the customer satisfaction (4.41 in 5), the reduction of the production costs (4 , 18 to 5), increase market share (3.76 to 5), increase profitability (3.75 to 5), reduce production time of new products (3.90 to 5) and improve the level of employees (3.54 out of 5).
37.89% of the companies significantly accelerated the digital transformation in the midst of a pandemic, 30.55% accelerated it slightly, for 23.16% the pace of the digital transformation was not affected, for 5.26% the pace of development was delayed slightly and by 3.16% significantly delayed.
For businesses the most important project of digital transformation was the upgrade of IT systems (36.17%), the automation of operating processes (34.04%), the implementation of new business models (14.89%), the commitment to consumers (11.70%) and other reasons (3.19%).
Respectively, for the current year the most important project of digital transformation is for the companies the automation of the operating processes (30.53%), the application of new business models (24.21%), the commitment towards the consumers (20.00%) , the upgrade of IT systems (18.95%) and other projects (6.32%).
Source: Capital
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