Hello future! In “Pyaterochka” and “Perekrestok” you can pay for purchases with a glance

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In the supermarkets Pyaterochka and Perekrestok, an innovative service of paying for purchases with a glance has appeared. In order to use the new function, you do not need cash or bank card. You just need to go through biometric identification at the self-service checkout: “show” your face on the camera, after which the payment will be made. Kirill Tsarev, the head of the Retail Business block of Sberbank, spoke about this.

It is important to note that this innovation is available only to Sberbank customers. To activate the new service, you need to download the SberBank Online application, open the Pay at a glance item and indicate the card number for further debiting of funds. After scanning the goods at the self-service checkout, you need to select this mode and look at the camera.

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Visa’s statistics department notes the increased interest of Russians in innovative technology. Thus, 70% of buyers are satisfied with the new service and plan to pay “face” in the future. And 54% of Russians believe that contactless payment is the most effective method of protecting against the epidemic while shopping.

At the moment, payment by sight has been implemented in 52 Perekrestok supermarkets. In April, it is planned to connect several Pyaterochka stores in Moscow to the new system.

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