Everyone has the right to feel comfortable with their body. But not everyone has the same needs. Swim by Alba, the English brand of luxury swimwear, which promotes a change of pace – and mentality – in the world of fashion: considering trans women “in the collective drive that aims atinclusiveness “. Here, then, is born Lili Gaff, an additional item that can be discreetly added to any of the existing costumes, making the Swim By Alba collection more accessible to the transgender community.
The project was born from the collaboration between the trans advocate and model Lili St. Jerry and the brand in an effort to address the practical considerations some trans women face when wearing swimsuits. “As transgender women, we are often forced to find creative solutions, but Swim by Alba is now the example everyone should follow, ”says Lili St. Jerry. Lili Gaff displays the brand’s seamless craftsmanship and is made from double-lined microfiber that guarantees softness, control, comfort and freedom.
“The body positivity is at the heart of Swim By Alba, yet we hadn’t considered the needs of trans women. Lili Gaff was created to help them feel included when they are looking for clothes that make them feel sexy and confident, “she explains. Albana Janjeva, founder of brand. The discrimination it takes many forms and what is worse is that sometimes we are so used to seeing it, to bear it and to confront it, that we no longer even try to recognize it. This collaboration arises precisely from the urgency to redefine the concept of normality, to (re) trust all those people who have felt marginalized, and acts as a warning for the fashion industry, still too often more accustomed to proclamations than to facts.
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