After the debut of the nail polish line signed by Fedez, it is the brand Chiara Ferragni Collection to experiment with a new method of promotion that aims to involve and entertain users, announcing the launch of the Chiara Ferragni’s first official video game. According to a report by IIDEA, in fact, there are about 17 million Italians who are passionate about video games and it is NewZoo, instead, to reveal to us that the gaming it would have a value far greater than that generated by cinema and music as a whole.
Titled Rescue Matilda, the video game sees us engaged in the role of a princess – obviously Chiara – who will have to overcome a series of obstacles, including giant mouths and cacti, to to save his beloved dog Matilda.
After choosing the outfit to wear and completing the first level created to learn the controls, all that remains is to get involved and head straight towards the end – rather difficult to achieve – or at least, get a high score to reach the ranking of the best. players.
Created in collaboration with the pixel artist Manolo “The_Oluk” Saviantoni and the game developer Samuele Sciacca, to develop the video game is Gamindo: an innovative Italian startup that develops video games for companies and has created an app that allows people to donate without spending by playing these sponsored video games. «The collaboration was born from my post on social media: I wrote that I had a potentially interesting idea for Chiara Ferragni and her brand. In a few hours, many people were activated, who wrote to his collaborators, first investors and even former classmates. The next day a person from his staff contacted us and the collaboration began »he reveals about it Nicolò Santin, CEO & co-founder of Gamindo.
Rescue Matilda is completely free, requires no installation and can be played on smartphones, tablets and computers: however, in the initial phase a quick registration is required in which to specify a username, an e-mail address and a personal code, useful to continue playing on other devices without losing the progress made.
Are you curious to try this new video game? In the gallery you can browse some scenes of Rescue Matilda, while the game is available on this page: have fun!
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