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Here is the new McDonald's manicure: ketchup red nail polish and burger-themed nail art

The most pop manicure of the moment is the result of one of the boldest collaborations in the beauty sector of recent times. The American fast food restaurant chain McDonald's and the London brand Nails.Inc have in fact created a new line of themed products, limited edition and at the moment for the UK market only, which includes one ketchup red nail polishanother in the hue brown burger it's a top coat to paint your nails with golden heartsin reference to the famous slogan of the restaurant chain: I'm lovin' it.

For the more creative they are also available stickers with evocative designs, such as mini Big Macs, French fries in the typical red box, McFlurry ice creams or golden arches that form the symbolic «M» of the chain. The false nails, ready to apply, allow you to show off a French manicure “French fries” style. Everything is available from February 20th on the Nails.Inc website and on Amazon, with affordable prices ranging from 6.99 to 8.99 euros. A few hours after the debut, it was sold out.

In fact, this isn't McDonald's first foray into the world of beauty. In January 2023, in fact, the company published a mysterious photo on its French Instagram account: it was a eyeshadow palette with shades inspired by the ingredients of the famous cheeseburger – salad green, cheese yellow and steak brown, as the caption of the post said.

In February last year, another image referred to a multicolored manicure, decorated with drawings depicting some dishes from the American restaurant chain. It must be said that, in addition to McDonald's, several fast food chains have experimented with this hybrid concept in recent years. In 2022, the cosmetics brand Elf teamed up with the American Dunkin Donuts to create a sweet-tasting makeup collection, while the model Hailey Bieber collaborated with the donut company Krispy Kreme to promote the lip balms of her line Rhode in 2023. Even Fenty Beauty, Rihanna's makeup line, launched ketchup glosses that went viral on social media. Everything suggests a sort of progressive testing, to understand if the market is ready for cosmetics richer in flavour.

Source: Vanity Fair

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