Here is the shirt whose price varies according to the performance of the Stock Exchange

Stock market experts, it’s your turn. That fashion had a powerful impact on the global economy was already certain, but that the cost of one shirt may vary by Nasdaq Composite – the stock index of the US Stock Exchange – is great news.

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That’s what he thought of doing Eton, the brand founded in Gånghester, Sweden, in 1928. On the other hand, their mission is stated in black and white: «We don’t make shirts just to make shirts – reads their website – And not even to make the best shirts, either if that’s what we do when we wake up in the morning. Instead, we make shirts for you. Shirts you can wear to work, during an interview, a presentation, shirts for your ambitions. For your life.” The ethos of the brand connects us to the last strategy: sell one shirt without giving it a fixed price, but letting the Stock Exchange decide it.

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«We are continually inspired by the pursuit of excellence for our customers – said David Thörewik, CEO of Eton, in a statement reported by Rob Report. – The idea that they can interact with an innovative conceptual product, the Index Shirtallows them to make the right decisions at the right time, standing the test of time.”

The bull and the bear embroidered on the Index Shirt

COURTESY ETON

There Index Shirt so it doesn’t fascinate just because the price varies from day to day (indeed, truly every five minutes), but also because it was made in a limited edition. Then there are the hidden details, which also represent the constant fluctuating of stocks on the stock market. Under the so-called small placket, i.e. on the button line, two tiny animals are embroidered in blue: the bull and the bear, symbols of optimism and pessimism, and a metaphor for up and down typical of the stock market.

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Where did the idea come from? According to the source, the Index Shirt draws its inspiration from the current state of the global economy and how the same economic conditions end up affecting consumer behavior. All that remains is to grab the shirt at the best price.


Source: Vanity Fair

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