Here’s how much you earn in the digital professions

Four years ago The Future of Jobs and Skills, a report from the Word Economic Forum, predicted that around 2 million new jobs would be created worldwide thanks to professions related to robotics, artificial intelligence, biotechnology and advanced technology. A forecast that turned out to be a little underpowered, considering that the trend is growth, precisely because companies are increasingly directed to the search for professional profiles necessary to keep up with what has been called the “Fourth Industrial Revolution”.

The new digital professions all have English-speaking names: from data scientist, al social media manager, from the digital HR al digital PR, until’E-Commerce Manager. They are some of the most requested figures on the job market concerning both professional skills related to STEM subjects such as Mathematics and Engineering, and professions that require a humanistic background, marketing and writing and creative skills. L’Flowe Young Generations Observatory He then underlines how digital professions, that is, those that have developed thanks to the Internet and the evolution of technology, are spontaneously known only by 36.1% of 15-30 year-olds, despite the fact that they are experiencing ever greater expansion.

But how much do digital jobs earn?
The second day of the States General investigated the phenomenon on the role ofinnovation manager and of the professions related to the digital sector, also thanks to an analysis carried out by Job Pricing carried out on 2,000 roles and 500,000 salary observations. Out of 36 sectors analyzed, the Digital Companies they rank fifth in terms of average salary in Italy, with managers and employees with significantly higher salaries than the averages of traditional sectors. This is because digital has for some time been configured as a very competitive market, where executives and employees move quickly from one organization to another. Digital is hungry for skills that can lead to business innovations. And the pay lever is what pushes people to move.

Even in the digital sector, the most penalized seem to be executives, but this is because companies are still small businesses, start-ups, where the manager himself often coincides with the founder and voluntarily decides to shift his salary to long-term aspects. The variable is almost double that of the traditional market for executives and digital employees, and this is because digital companies have always set their remuneration policies on sharing company results. Analyzing managerial roles, the Chief Technology Officer (Median RAL 2020, 122.759), which handles platforms and digital aspects in digital companies, and the Chief Innovation Officer (Median RAL 2020, 103,973), which drives digital transformation in traditional businesses. The UX / UI Managers and the Digital Product Manager. Here are all the other professions in detail.

Data Scientist
A professional figure linked to the world of Big Data, an expert capable of reading data to understand the understanding of the motivations, needs and behaviors of consumers, through the analysis and reports of huge amounts of data. The average salary of a Data Scientist is € 39,000 gross per year (approximately € 2,000 net per month), € 450 (+ 29%) higher than the average monthly salary in Italy.

Social Media Manager
He is commissioned by companies to manage marketing and advertising on the various social channels. This involves important tasks such as: planning and setting goals; expansion of the level of knowledge of a brand by users and the ability to trace it back to the company’s products; attestation of the company’s online reputation; creation of digital content; creating incoming traffic on the company’s web page and maintaining contacts; sales support of the company. Generally, he also deals with the management and moderation of the pages dedicated to the community. The average salary of a Social Media Manager is € 35,000 gross per year (approximately € 1,800 net per month), € 250 (+ 16%) higher than the average monthly salary in Italy. The maximum salary can exceed € 85,000 gross per year.

Digital HR
It deals with the selection and hiring of candidates, preparation, career progression, remuneration and staff benefits and adopts agile work to support the digitization of the different areas of human resources. The average salary of an HR Specialist is € 43,000 gross per year (approximately € 2,150 net per month), € 600 (+ 39%) higher than the average monthly salary in Italy.

E-Commerce Manager
He is the figure who designs and develops sales strategies within a company. In addition to the task of launching new products and services on the online market, it monitors the entire sales process. The salary for professionals with 3-5 years experience in the sector ranges between 30 and 45 thousand euros.

Energy Manager
It deals with the analysis, monitoring and optimization of the energy use of companies and entities, public or private, in order to obtain benefits not only in economic but environmental terms. The Energy Manager, therefore, controls consumption, through the reports produced by remote management, remote control and automation systems. On average, the Energy Manager earns from 30 to 60 thousand euros annually, based on years of experience. The average salary of an Energy Manager is € 47,600 gross per year (approximately € 2,330 net per month), € 780 (+ 50%) higher than the average monthly salary in Italy. He can earn up to 90,000 euros per year.

Financial Analyst
It provides its assessment of every financial decision affecting the company, by analyzing data and creating financial models that justify its support. The activities of the Finacial Analyst also include: development of business plans, control of the equity and financial situation, acquisition of information on the company balance sheet to obtain financing from credit institutions. The average salary of a Financial Analyst is € 43,000 gross per year (approximately € 2,150 net per month), € 600 (+ 39%) higher than the average monthly salary in Italy.

Software e App Developer
The first deals with all the processes related to the design and creation of new systems; from initial planning, to parameter selection, design, writing, coding, encryption, and verification. In-depth knowledge in computer science and mathematics is required. The average salary of a Web Developer is € 1,650 net per month (about € 30,500 gross per year), € 100 (+ 6%) higher than the average monthly salary in Italy.

Digital Marketing Specialist
Design a digital strategy according to the different company objectives. He must therefore have different skills in SEO, SEM, Content, Video Content and Social Media Marketing, Google Analytics, DEM; analyze data and monitor marketing campaigns; optimize and manage the different user acquisition channels. The average salary for Digital Marketing in Italy is around 30 thousand euros. For profiles with more experience, the salary can exceed 50 thousand euros per year.

Web Copywriter
It deals with writing the pages of the website in order to sell and increase the profits of the landing pages, specially created with the aim of converting site visitors into contacts or customers. He also draws up the texts of the product sheets of an e-commerce. He is a figure who knows the techniques of “persuasive copywriting”, ie persuasive writing to try to convince (without forcing) the public to buy services or products. In Italy, a web content creator earns an average of around € 30,000 per year.