Hibe, here is the streaming tv of the influencers

A new streaming platform expressly dedicated to Generation Z and ai Millennials. Is called Hibe, is Italian and is available on desktop, App Store and Play Store. A space for creators and their communities, with an offer and operating model quite different from giants such as Netflix and Prime Video. At least on paper, but we’ll have to see it put to the test. Hibe looks interesting because she wants it blending the boundaries between traditional TV, social networks and video on demand models e streaming. The contents – entirely signed by Hibe and developed by a team of selected professionals – range between sitcom, reality show, talk show, game show and will have as protagonists influencers, youtubers, streamers and their audiences. In fact, users will be able to register directly on the Hibe platform, create their own social profile through which they can interact between communities and participate in castings. For the first time, therefore, Hibe offers the user the possibility of being the protagonist: from spectator to actor. Or rather: from follower to influencer. Not surprisingly, the slogan is “incluvision“.

“Hibe was born during the first lockdown, in 2020. Just in that period we realized how, due to the restrictions imposed and the forced suspension of productions by the most famous entertainment platforms, the lack of new systematized content faced we were at was remarkable, ”he explains Omar Bertoni, co-founder of Hibe, «we spent hours scrolling on social media without really drawing interesting content. Here we thought of Hibe: a new vision of entertainment, a new digital space to give content creators the opportunity to offer their community a structured quality content, breaking down the barrier that has always divided them, thus acting as a “bridge” . Inclusion and co-creation then become the keywords for the realization of the various formats “.

At the moment they are involved 128 content creator and 200 users from their respective communities. The applications received were over 70 thousand applications and within six months the number of creators is expected to increase by 50%, to reach 200 thousand members of the community. “This has been possible thanks to investors and investment funds, including Luce Capital and Gs Loft, through which we have raised more than 800 thousand euros»Continues Bertoni.

The new Hibe entertainment vision embraces and spans several categories: beauty, food, sex education, gaming, travel, music and many more. In particular, within the offer of original productions, the platform announced sex educational formats including “I think fluids», The LGBT + lounge that sees the photographer Veronique Charlotte as moderator. Erika Mattina and Martina Tamarro (aka Le Perle degli Omofobi) will lead instead «Inconvenient interviews“, Ready to tell the world of couples with delicacy, irony and freshness and Ludovica Bizzaglia will be at the helm of”Love Blind»In the guise of cupid. For the gaming world there is “Dices», The reality show involving eight twitchers – including Ramalila Giustini – and e-sports players like Los Amigos. Giorgio Vanni – undisputed king of the themes of all the great animation cult of the 90s / 2000s – will instead be the master of the house in «Catch the song», The musical format that will test the public. For the food world Giovanni Fois, in the role of judge in «Food talent»: The cooking competition outside the box. Finally, it should be noted «Dress me», The make-over with strokes of armocromia led by tiktoker Rebecca Gradoni: the format entirely dedicated to fashion. Among the other titles “Murder party“,”Master of fitness“,”Gossip Car“,”5 questions 2“,”Drop Out” and “Error404“.

The initial business model envisions a basic subscription at 4.99 euros per month. To access the premium benefits – which include access to all the web series before the official launch, the invitation to participate in the registrations on the live sets, access to the casting of all the web series with 48 hours in advance, the invitation for HibeVip live events – the cost is instead of 9.99 euros. The subscription can be canceled when you prefer with a single passage, in fact there is no constraint or penalty.

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