It is difficult, at times impossible, to know what there is in the British Beauty Houses of Women Family, but it is certain that there are products approved by Buckingham Palace: yes, they are those covered by Royal Warrant of Expointmenta real honor that is conferred on a commercial activity, to people or entities who have served the palace.
Royal Warrant: the changes implemented by King Charles III
A tradition that began in the fifteenth century and which gives companies the opportunity to boast the honor, with an undoubted return in commercial terms and above all of image. The 2025 marked an epochal turning point from this point of view because King Charles III has removed the Royal Warrant in brands that had been held for several decades. They can no longer boast it, for example, beauty giants like Elizabeth Arden, Clarins, Unilever, Boots and House of Fraser (the latter two are chains of shops, editor’s note) for the benefit of others, even if the images of Queen Elisabetta remain history while retouching her lipstick to Windsor and those of Kate Middleton in Wimbledon in 2019 with the Lip Perfector in Shade Rose Shimmer in Clarins, a natural and moisturizing Balm.
Not to boast the warrant anymore does not obviously mean that certain products are no longer used, but in the list of favorites by Buckingham Palace at the beginning of 2025 they entered Jo Hansford, Guidelines of Queen Camilla for over thirty years (her salon is in Mayfair, for those who want to jump there), Kent Brushes, which since 1977 has produced brushes and combs, e Heaven by Deborah Mitchell, Beauty salon famous for bee poison so loved by the former Mrs. Parker-Bowles. It seems that Camilla was the first to try the famous poison mask when it was created. The effect? An immediate lifting, at least so it is rumored in Royal environments.
A few steps from the most tourist destinations, the British capital cemeses real goodies, between historical perfumeries that invite you to travel on time as well as sensory, luxury spa and perfect addresses to devote themselves to self -care, including shopping. Ready to leave?
Creed, Floris London, Penhaligon’s and Atkinson: the most loved by the royalty
Next to the new entries, they resist historical brands loved by court, who have often intertwined their history to that of kings and queens, helping to feed fascinating anecdotes. The story of Creed, For example, it is linked to that of Royal Family from the origins. In the 1760, Year of the Foundation, the company already provided perfumes and clothes to the royal house, but the turning point arrived in 1781, when a pair of fragrant gloves were packaged for King Giorgio III. Hence, the birth of the first scent of House of Creed, Royal English Leather, And a growing fame in all the courts of Europe. It was by Creed, for example, the fragrance worn by Grace Kelly on the wedding day with Ranieri III of Monaco, Fleurissimo. It was the prince who commissioned him to James Henri Creed, specially for his bride.
Queen Elizabeth, on the other hand, chose Floris London for his wedding with Prince Filippo, specifically White Rose. Before her, Regina Vittoria had also chosen the same perfumery for the marriage to Prince Albert: it was 1840 when it was born The Queen’s Bouquet, An agreement of white flowers, sandalwoods and violet leaves. The first Royal Warrant was from 1820, under King Giorgio IV, the last dates back to 2023, conferred by Charles III. A decidedly fascinating story.
King Giorgio IV is responsible for the assignment of the Royal Warrant of Peri Atkinson of London, Brand founded in 1799. James Atkinson, who founded him and who became famous for a men’s hair cream designed for the styling that was very successful, the Ointmenthe was appointed perfumer in St. James’s Palace, who was then the fulcrum of the court (Buckingham Palace would have been inaugurated only in 1849, editor’s note).
Instead, it was Queen Alexandra, wife of King Edoardo VII, who conferred the first honor a Penhaligon’sanother British historical brand. To found it, William Penhaligon, a barber of Penzance, in Cornwall, who in 1869 left his native land to move to London, where he opened his salon.
At number 66 of Jermyn Street in 1872 the first fragrance of what would become a perfume house known all over the world was born, Hamman Bouquet. A real revolution for the time, homage to the fumes of a distant Turkish bath. Upon William’s death, it was his son Walter who gathered the reins of the newborn company, launching first English Fearn, A Fougère agreement dedicated to the English countryside, and then gradually many others, all inspired by England, like the famous Bluebell, Born in 1978 An agreement that in a short time has become a classic, among the most loved still today.
King Charles III and the two perfumes born from the collaboration with Penhaligon’s
Royal Warrant aside, in the case of Penhaligon’s, the link with Royal Family is also of collaboration. In 2022 the brand created Highgrove Bouquet, An Eau de Parfum that pays homage to the gardens of the most loved residence of Charles III, Highgrove House, at the most beautiful moment of the year, the summer with its wonderful blooms.
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In 2025 the brand and the king collaborated again and was born Daphne Bouquet, a light fragrance always inspired by Highgrove House, specifically to Dafne flower, from which it takes its name. The aim is beneficial: 10% of the proceeds will finance the King’s Foundation (the sovereign charity, editor’s note), and its projects. A story that, we are sure, will continue.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
