H&M Innovation Circular Design Story, il party

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Sustainability and happiness. These are the keywords, indeed the needle and thread of the new collection H&M Innovation Circular Design Story. A new chapter in the history of the Swedish house, all centered on innovative, recycled and recyclable materials, which certainly do not underestimate style and design.

The capsule was in fact conceived using a design tool called Circulator, which allows H & M’s design teams to analyze all stages of the creative process of the garments, from life cycle expectation, to materials and design strategies. Circulator was developed by H&M Group to support the company in its effort to become more circular and climate positive by 2040.

A beautiful and good line then, celebrated at Plastic in Milan, last December 1st, with a party dedicated to fun and style. Just as it is in the brand’s DNA. Many guests present including Gaia Gozzi, Costanza Caracciolo, Anna dello Russo, Filippa Lagerback.

Other stories of Vanity Fair that may interest you:

– Puffy: the hottest accessories of winter

– Christmas 2021: gifts for fashionistas


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