«The muse of the SS21 collection manages to find adventurous and fantasy sides in her daily life. The collection is the embodiment of optimistic looks, to feel comfortable and confident – explains Ann-Sofie Johansson, H&M Creative Advisor – Versatile silhouettes that are accompanied by sartorial elements to create playful garments that our customers will appreciate for a long time ».
Treasure Forever: thus revealed the last chapter of H&M Studio – on sale online from February 18th – which, for Spring / Summer 2021, will enhance the timeless charm of daring explorers and dreamers thanks to tailored garments with modern cuts, all made of sustainable materials.
Jacquard sweaters, a velvet fringed dress, VEGEA leather over-the-knee boots, neon yellow and vitamic orange dresses are just some of the key garments that the most adventurous H&M woman he will want to have in his wardrobe. Because yes, this collection is dedicated to those who love extravagant and carefree fairy tales, and is pervaded by the spirit of a traveler who ardently wants to seize the moment in search of her treasure.
“We wanted to capture the attitude of an explorer sure of herself and her personality, this intent is found in the bold garments with references to the marine world – she says Angelica Grimborg, Concept Designer at H&M Studio – The fringed skirt looks almost like an octopus, while the patent leather jacket is a modern take on a classic marine outfit. In the same way we added elements such as tendril-shaped curls and irregular buttons, so that they looked like they were caught in the ocean. “
In the gallery all the items in the collection and prices, to browse and study before February 18th. All boarding!
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