It is said that “the anticipation of pleasure is itself pleasure”, but waiting for the launch of the new H&M collection for Fall-Winter 2024/2025 It was more than pleasant. A real countdown, even an anxious one, that took us all the way to London for celebrate the arrival of the new collection in H&M stores with a surprisingly crazy event in the Copper Box Arena in the English capital. Special guests? The super model Naomi Campbellthe young model Iris LawRafferty Law, Amelia Gray, Shay Mitchell, Ncuti Gatwa, but also Lila Moss and Charlie xcx, both protagonists of the new campaign.
There are eternal garments and accessories, whose charm never seems to fade. Classics yes, but capable of continually reinventing themselves, even becoming viral on social. Several decades after their creation
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The H&M&London event with Charlie xcx
Outside, the typical London cold: biting. Inside, the enveloping warmth of an atmosphere that promised to be immediately in crescendo. When we arrive inside the Copper Box Arena in London, it is clear that shortly the curtain would rise on the stage making room for the most anticipated guest of the evening: in his singing performance of over forty minutes, the pop icon Charlie xcx – the star of the new H&M Autumn-Winter 2024/2025 campaign – has literally sent the public into a frenzy.
An audience of very young people full of energy, all with joy in their hearts: that of having had access to an event that H&M has deliberately made open to its customers (the free tickets sold out in no time). A choice that is very consistent with the democratic value that is the basis of the brand: a good quality-price ratio, the possibility of making fashion accessible to all. And consequently, the opportunity to offer a free concert for one night.
«We have had several very large events in the past both in London and in Sweden – he tells us Ann–Sophie Johansson, Creative Advisor at H&M. – For the launch of this collection we felt the desire to do something very special to give a further boost of energy to the brand. We focused on our desire to celebrate fashion and music, which is why we involved Charlie xcx, with whom we had already worked in the past». Hence the idea of ​​H&M&London, a format designed for multiple cities and which will arrive in Milan during fashion week for another exclusive stop.
Clear and tangible was therefore the strong bond that H&M wanted to re-establish with the music industry.: «H&M has often worked with the world of music – continues Ann-Sofie Johansson. – Fashion and music have always inspired each other, the look is a fundamental part of the identity of a musical artist. Music is also a good excuse to party and, as we have seen, we like this a lot!».
No less volcanic was the performance of the dancers who opened the performance of Charlie xcxwhich was then followed by the DJ set by Jamie xx and Sherelle. To complement everything (for a psychedelic journey with your eyes wide open), the visual installations of the artists Maximo Recio and Weirdcore, who worked on the interactive graphic elements together with Albert Moya, director of the new H&M campaign.
The new H&M Fall-Winter 2024/2025 collection
Available online and in storesthe new H&M collection celebrated in London is composed of ninety items that together constitute the essentials of a multifaceted and super functional wardrobe. It is impossible not to fall in love at first sight with the ankle-length suede coat, or the checked outerwear paired with micro-shorts, to be worn with the new boots cuissardes in leather.
For the most glamorous looks, H&M re-explores silhouettes that evoke the Sixties: the set consisting of a miniskirt and a shirt with pockets, both in a glossy material that recalls leather with a shiny finish, is a leap back in time to the Swinging Sixties by Mary Quant (and what better city than London to present it).
«We have created a collection that contains everything you might need – Ann-Sofie Johansson reveals to us. – There is leather, there is suede, there is knitwear. There are minimal garments and garments with small decorations». Like the sequins that embellish the pencil skirt and the transparent blouse to be worn together: an elegant outfit to also try in a casual chic way with chunky loafers.
The must-have piece according to the Creative Advisor of H&M? “I bought a burgundy leather skirt,” she reveals. “I think leather garments are special because they last a long time.”
And speaking of longevity of garments, the new Fall-Winter 2024/2025 collection keeps the brand’s promise of responsibility. «We tend to use fibers that can be recycled and avoid blends when possible: they are the most difficult to recycle. We are also collaborating with companies that are working on recycling fibers in an innovative way. Keeping the price sustainable and democratic is also our responsibility. We want everyone to feel good when they wear H&M. This is a big challenge, and we are embracing it with great awareness».
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
