Buying a new home is undoubtedly a rather challenging activity that starts with search for the right apartment and then continues with a series of phases: from the bureaucracy required for the disbursement of a loan, to the act of purchase from a notary.
However, in recent years, the search for the ideal home has been carried out mainly on the web using various digital channels and, in particular, social network. In fact, there are always more professionals who exploit the potential offered by Instagram, Facebook and even TikTok to communicate with potential customers – through posts, stories and videos – and provide them with useful information for the purchase of a property.
On the subject, it is Daniele Scatassi, real estate entrepreneur and founder of Building Production, to comment: «Digital is above all social networks are certainly streamlining the home buying process, making it easier to find information not only on properties, but also on real estate agencies and the area where we have decided to go to live. More and more, the first point of contact with potential buyers starts right online on social media. Through a simple click or swipe up they arrive approx 30% of requests for appointments for a property, a sign of how people increasingly prefer a quick and easy search ».
Those who intend to buy a house may find some useful information to avoid consulting ads that are not relevant to their needs or perhaps out of budget. It’s still Daniele Scatassi to suggest: “Even before starting to view the properties it is good to have very clear ideas about some essential aspects such as the area of ​​interest and the budget, so as to optimize web searches in the best possible way”. In fact, among the preliminary operations, the expert recommends locate the area in order to narrow the search by avoiding to consult an exaggerated number of ads e establish the budget with the support of some tools available online designed to calculate the income situation and purchasing power, so as to define the maximum sustainable spending threshold. The setting of daily alerts organized according to customized filters, on the other hand, it helps us to promptly know – through automatic notifications – the availability of new properties in line with our preferences and of course, it is good rely on well-known industry sites come Idealista O Immobiliare.it. To conclude, an excellent solution is to take advantage of i virtual tour e gli open day online: in fact, the ads accompanied by virtual tours that allow us to make a first visit of the house directly online are growing.
Among those who make the most of the potential of the web to find a new home, we see the millennial – ie those born between 1981 and 1996 – and it is interesting to know how the approach in choosing a new property has changed over the last few months: “Over the last year for many, the house has also been transformed into an office and consequently the needs have changed both in reference to space and to details such as internet, telephone reception and location of the property. Furthermore, if before you were looking to buy a house near your work, today it is no longer unusual to see one moving to more peripheral areas and in the hinterland of large cities. Areas that allow you to buy larger houses with more greenery at lower costs “explains Scatassi and concludes” In general, I can say that the attitude towards buying a first home has changed: today in fact there is a greater attention also to the quality of our life and the pandemic has inevitably led us to make less compromises in the real estate sector, preferring solutions that can bring us concrete well-being ».
If, on the other hand, you think you have found the ideal home for you, take a look at the gallery of this article to get an idea of how you could furnish it.

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