According to a report published by Price.ru, Russians’ demand for smartwatches and fitness bracelets has increased by 37% this year. Analysts note that if last year buyers chose wearable devices mainly in order to monitor their health, now functional models are in greatest demand. Thus, the demand for fitness bracelets decreased by 3%, and for bracelets with pressure measurement – by 17%, but the demand for smartwatches with GPS (+ 17%), with eSIM (+ 34%), with NFC (+94 %).
The favorite brands of wearable devices among Russians are Xiaomi, Huawei and Amazfit. The demand between them is distributed according to price segments. Xiaomi has the most budgetary models (for example, the Mi Band 5 fitness bracelet costs an average of 2340 rubles, and the average price of an inexpensive Haylou smartwatch is only 1980 rubles).
In the middle price segment, the Amazfit brand stands out with its most popular model T-Rex for 9,290 rubles. Among Huawei devices, the Watch GT model is very popular for 13,307 rubles.
Devices that can withstand prolonged immersion in water have become more popular among Russians – the demand for them has grown by 12%. The demand for children’s smartwatches has noticeably increased (+ 27%), the request for children’s watches with an SOS button is also popular – in 2021 they were interested in them 157% more often.
According to Price.ru analysts, the top 10 popular brands of smart watches and fitness bracelets in Russia in 2021 looks like this:
- Xiaomi;
- Huawei;
- Amazfit;
- Samsung;
- Honor;
- Apple;
- Jet;
- Elari;
- Geozon;
- Canyon.
And this is what the top 10 most popular models of smartwatches and fitness bracelets look like in Russia in 2021:
- Honor Band;
- Amazfit GTS;
- Amazfit Bip;
- Apple Watch SE;
- Huawei Watch GT;
- Xiaomi Band 5;
- Xiaomi Mi Band 5;
- Samsung ACTIVE;
- Honor Band 6;
- Honor Watch Magic.
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