In the relentless post-pandemic world for the hospitality industry, getting the best employees is essential. Therefore, a group hotelier decided to attract outstanding employees by offering an advantage – a tattoo free if they stay for six months.
Ruby Hotels by Germany which has 16 properties across the Europe is offering new recruits up to €500 to get a new tattoo, piercing or haircut once they complete six months of employment.
And just over a month since the scheme began in June, applications to work with the brand have already increased by 25% – despite it being the summer vacation period in Europe.
“Given the shortage of staff in the hotel industry across Europe, this is a very satisfying result,” Uta Scheurer, vice president of human resources at Ruby, told CNN .
The campaign is partly to get attention, she said — but more importantly, it’s about attracting the kind of team they want in their hotels: “team players who value character, soul and individuality,” the company wrote. in a statement.
“Ruby wants to encourage its employees to create their individual success story, show their own personality and also show it at work.”
“We love people with personality and that’s what we want to communicate,” added Scheurer.
Scheurer – who has tattoos – told CNN that “the blending of individual characters is what creates Ruby’s mood and success.”
She continued, “Tattoos, piercings and hairstyles are something very personal.”
“They are different for everyone, emotional for everyone, with a meaning. At Ruby, all employees can and should be themselves. Many companies claim this. We prove that with this campaign,” says Scheurer.
She added: “By the way, everyone wants tattoos [não piercings ou penteados]. It shows that we have reached an important point with our approach.”
And if current employees feel left out, they won’t be for long. The scheme did so well that they expanded it. When an existing employee recruits a new one, the brand pays each one a tattoo.
The campaign runs until the end of the year.
Source: CNN Brasil
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