You say men’s underwear and you can’t help but think of the iconic Italian brand of lingerie which in 2014 opened the first boutique dedicated exclusively to male audience. A few years later, there is no doubt that Intimissimi Man conquered the public thanks to its selection of knitwear, easywear, socks And intimate of quality by design elegant and refined.
A bit like what happens in the new Intimissimi Uomo commercial, which sees the presenter, testimonial of the brand, giving style advice to a guy met in the store until …
So why not celebrate the maison’s umpteenth success with a special eventwhich animated the evening of 8 November. House of Christmas he immersed guests in a magical atmosphere to then reveal the new collection of the brand with a exciting parade It’s a lot fun.
Before show real, the guests were entertained in a sort of Winter Wonderland, with games and activities inspired by the most magical time of the year. Those who wished could in fact try their luck playing snowballs (fake, of course) trying to hit the elves arranged on a special board, or by withdrawing a secret letter from Santa Claus. Up for grabs, many little ones gift signed Intimissimi Man perfect to put under the tree. Who, then, wanted to feel like a child again, could even pose with Santa Claus for a souvenir shot in the corner decorated with bowed packages, a fir tree full of lights And colorful toy soldiers.
Then it was time for actual show, where the models on the catwalk were introduced by two special guests. The presenter of the event Diletta Leotta flanked by the comedian and magician Andrea Pariswhich involved viewers in entertaining illusionistic tricks.
Back on TV for the commercial of a well-known men’s underwear brand, this time in the role of expert scientist underwear. The popular host once again reveals her brilliant verve. And who knows if this is not the first step on a journey in cinema?
On stage, the showgirl he wore a green silk pajamas of the collection Intimissimi Man which, in its stores, also has numerous proposals suitable for women.
Star of the fashion show the classic tartan pajamas but also elegant boxers And coordinated in materials precious like silk, comfortable sweatshirts And soft T-shirts. Perfect garments for unwrapping gifts in front of the fireplace, as the setting up of the event seemed to suggest. There were also many funny and ironic proposals for those who love to spend the holidays with a smile. The actual show was not without emotion. In addition to professional wearers, in fact, the former cyclist and influencer also made their debut Ignazio Moser and the actor Marco Fantini.
Men’s underwear, but not only. On the catwalk some of the items in the collection, such as the warm dressing gown above, but not only that, they were worn by girls further demonstration of the versatility of a collection designed to make even more simple and pleasant the rite of Christmas Gifts.
Source: Vanity Fair
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