This article is published in number 15 of Vanity Fair on newsstands until April 13, 2021
NIt is no longer time to launch challenges or proclamations, but it is to bring about real change, to do something concrete for the Planet. Thus, our magazine has organized for Thursday 15 April Vanity Fair Green – From challenge to change, a digital event in which, together with many guests, we will try to understand what actions each of us can take to be part of the new course.
The schedule is rich and varied: actors, singers, activists, influencers, disseminators, experts take turns on the virtual stage to tell their action that saves the environment. For example, we will meet WWF director Alessandra Prampolini, activist Javier Goyeneche, singers Nina Zilli and Piero Pelù, influencers Matt The Farmer and Giulia Torelli, host Filippa Lagerbäck, creative Andrea Rosso, or even the vegan cook. Carlotta Perego. Different characters, but with a common goal: to minimize our environmental impact.
The public is also personally involved: for example, they will be able to calculate their “level” of sustainability with the test carried out by WWF exclusively for Vanity Fair and they will be able to plant their own tree in the digital garden. Our magazine, in partnership with the Green Future Project, will actually plant 5,000 trees of different species.
In this context, of course, the companies that, in many, wanted to participate in the project, also play a leading role. For example, Ivan Mazzoleni, the CEO (Cultural Energy Orchestrator) of Flowe, will take the stage, the account that helps develop potential by taking care of the Planet. Instead, the ŠKODA brand, which has just launched the new 100% electric ENYAQ SUV, will accompany Simone Rugiati to talk about 0 km, Italian organic products and sustainable crops. Electric mobility will then be at the center of a questionnaire that Škoda will make available to all users. Acqua Alma, through the voices of the skier Federica Brignone and the CEO of the Celli Group Mauro Gallavotti, will talk about the Green Building and Green Family projects: the first solution for the supply of water dedicated to condominiums and homes. For its part, Recarlo, through the voice of CEO Paolo Re, will talk about the important milestone reached in its path of sustainable growth: in 2020 the company obtained certification from the Responsible Jewelery Council which promotes responsible practices from a ethical, social and environmental. The event, open to all, can be followed on the new platform, created exclusively for Vanity Fair da WITHOUT Production e display.xxx, vanityfairgreen.vanityfair.it, streaming on the 15th and on demand in the following weeks.
Good change!
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Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
