Beyond the freedom of expression of everyone, so much praised in this period, it is however true that at work there is often a dress code, an image to stick to. And in any case know how to value oneself, showing the best of oneself even if only trivially on an aesthetic level, can be more important than you think: our appearance, our clothing are a tool that we use to enter into relationship with others and others, looking at ourselves, they will get an idea already a first idea about us.
Sociologist Jean-François Amadieu cited a study conducted by the Observatory of Discrimination, according to which, faced with identical curricula, the candidacy of a good-looking man gets twice as many positive responses as that of a man with an awkward face. . That is, the more attractive individuals would have better opportunities to be hired during the selection process.
And that’s what he is dedicated to ESR Italy, the Superior School of Makeover, an Italian training organization to offer a graduate course in the field of image consultancy. They are e-learning courses that combine the techniques of coaching to those of enhancement of personal or professional image. Much attention is paid to body positivity, starting from an analysis of the shape of the body, trying to promote self-acceptance in image consulting.
The course aims to enhance the strengths, deconstruct the unreachable and unrealistic bodies to which we have been accustomed, and to rediscover the beauty of uniqueness. “This is our main result: a methodology that deconstructs the culture of the label, enhances differences and strengthens personalization” he says Valeria Viero, director of ESR Italy (in the picture). «It is not a simple thing, on the contrary, it requires a lot of study, dedication, tools and differentiated methodology. It is a deconstruction and an acceptance that is primarily ours. In practice, it is even more rewarding ».
There are lessons for those who want to become an image consultant (in 13 years it is estimated that the demand for training in image consultants has increased by 150%), but also for those who simply want to learn how to work on themselves.
Costs? 150 euros for single modules up to 4050 euros for the graduate course in the classroom.
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