We have been talking about it for days, not only because the protagonist of the event is among the most famous on and off the net, but because the place chosen to celebrate it is very special: the appointment in question is the birthday of Chiara Ferragniwho turns 35 on 7 May, and the place where he chose to toast is a hotel that is a symbol of Palermo, of the Belle Époque, and of a wonderful piece of Italian history, namely Villa Igiea.
That the choice of the digital entrepreneur fell on this wonderful address that has become part of the collection Rocco Forte Hotels it is no longer a mystery. After so many rumor on the net, his guests confirmed it on Instagram first of all, the first to arrive, including his dear friends influencers Veronica Ferraro and Chiara Biasiand then herself showing first of all the images of the suite.
It will therefore be a golden group holiday in which, in addition to the friends, obviously the family of Chiara Ferragni, and together they can enjoy the wonders of Villa Igiea: not just a luxury hotel, but an emblem of hôtellerie.
The garden of Villa Igiea
The great history of Villa Igiea
And to think that it had to be a sanatorium: for this reason at the end of the 19th century Ignazio Florio junior (yes, one of the Lions of Sicily) bought this neo-Gothic castle with a breathtaking view of the Gulf of Palermo, nestled between the greenery and the sea. But then the plans changed and, of the idea of a sanatorium, Igiea (from the Greek nymph Hygìeia, goddess of hygiene and protector of health) kept only the name: it was more suitable to become a luxury palace for wealthy guests, and so with Ernesto Basile, archistar of the time, the Florio family gave Palermo one of its most splendid palaces, with one of the most luxuriant gardens and with equally spectacular interiors with floral-style furniture designed by Basile himself and decorations of incredible refinement.
A hotel, therefore, but also one «Bourgeois palace», As many loved to define Villa Igiea in Palermo, because the Florio family, starting with Signora Franca, welcomed stars, princes, intellectuals from all over the world together with the golden Palermo bourgeoisie. Among the many, just to give examples, have passed by Villa Igiea King Edward VII of England with Queen Alexandrathe Princess Victoria and Tsarina Maria Feodorovna who, in 1907, disembarked from the iconic Victoria & Albert yacht to have lunch at the Villa, but also Grace Kelly and Paul Newman.
The great style of Rocco Forte Hotels
Now, therefore, that golden world comes to life thanks to Rocco Forte Hotelswho took over the structure and brought it back to its former glory thanks to a meticulous restoration, in its style, supervised by Olga PolizziDirector of Design for Rocco Forte Hotels who with his brother Sir Rocco Forte in 1996 founded Rocco Forte Hotels, and created with Paolo Moschino for Nicholas Haslam, who have made this legend also a contemporary urban resort.
They have reviewed every corner of the villa, give them 100 rooms that tell the story of Sicily with antiques perfectly mixed with delicate fabricsto the common areas where it still seems to relive the wonders of the early 1900s: from Florio restaurant set up in the Hall of Mirrors where the Florio family organized the most sumptuous parties and now supervised by starred chef Fulvio Pierangelini, at the bar frescoed on the garden where there is a wonderful swimming pool overlooking the sea. Not to mention all the other rooms and lounges of the hotel that since Rocco Forte landed in Palermo have become the perfect setting for princely events, such as weddings, but not only.
Stefano Pinci
Yes, there is also a Spa: the Irene Forte Spawith majolica with the colors of Sicily that embellish the wet path and the cabins where you can try regenerating treatments designed by Irene Forte with a line of natural cosmetics made with products from the organic farm of Verdura Resortanother address of Rocco Forte’s dreams on the island.
A nice birthday for Chiara Ferragni. Congratulations!
Source: Vanity Fair

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