How much did the supermarkets increase their sales in 2021?

LAST UPDATE: 09.08

By George Lampiris

Sales for all supermarkets increased by 1.3% in 2021, while high-speed consumer goods as a whole, which are sold through the shelves of chains, also show an upward trend, although more moderated by 0%. 7%, according to data from the measurement company Nielsen IQ.

It should be noted, however, that according to information available to Capital.gr, most chains either moved marginally positively compared to 2020, or slightly declining, while the largest increase in sales from the “big” of the market was recorded by Sklavenitis, who is also the one who leads the market with more than 5% in sales increase.

Upward food and beverage sales by 1.6%

The food and beverage category is the only large category of goods sold on supermarket shelves, which showed a positive trend of + 1.6%, while the categories related to personal care products, as well as household products decreased in their sales in value by -1.7% and -2.4% respectively.

All Bazaar categories (clothing, electrical appliances, books, tools, garden items, car items, home appliances, etc.) showed the most positive, double-digit trend at + 14.9%, while fresh and weighed products developed marginally positive with + 0.3%.

Large supermarket chains lead the market

Regarding the different typologies of stores, the large halls over 2,500 sq.m. (hypermarkets) continued in 2021 to show the largest increase of + 8.1% in their sales. In a growth rate, although much more restrained, followed the smaller rooms, up to 400 sq.m. , at + 1.5%, which means that buyers choose the smaller stores for their convenience, but also their daily shopping.

Attica is down with -0.4% in 2021

Dividing Greece into geographical areas, all in all the individual zones showed positive trends – with the Peloponnese higher at + 4.5% – with the exception of Attica, which moved downwards to -0.4%.

In terms of categories, in food and beverages, several of the categories of alcoholic beverages showed particularly high growth rates compared to last year (vodka + 18.4%, rum + 16.5%, whiskey + 13.3%), while also very categories such as herbal drinks (+ 20.9%), as well as frozen vegetables (+ 16.5%) showed high rates of increase in their sales.

Diving for antiseptics, bleaches and cleaners

Regarding the categories of personal hygiene and care, the two categories that recorded the most negative trends in their sales in 2021 are antiseptics (-37.9%) as well as hand washing soaps (-17.7%), This is partly due to the rationalization of their use, in relation to 2020, when the entire consumer public flocked to the supermarkets to buy them in the midst of a pandemic. The picture with a strongly negative trend of house cleaners (-13.9%), as well as the category of bleach (-12.6%) was similar.