This is one of the questions Super Bowl Halftime Show fans ask themselves year after year: How much will the performers earn for their show?
The quick answer is: nothing, zero, not an NFL dollar. Perhaps many are surprised that singers do not receive immediate profits after their staging. It’s 13 minutes of high-level show on the most watched television event in the United States.
The key here is: there are no immediate gains. It is the artists’ followers themselves who, through the consumption of their catalogue, “pay” – so to speak – for this nearly quarter of an hour of performance.
Of course, the NFL covers the cost of producing the show, as well as the cost of transferring the performer.
For context, the Super Bowl draws an audience of over 100 million viewers. This year, the person responsible for taking the “Halftime Show” is the singer Rihanna. It will be her return to the stage in over six years.
The economic benefits of the “Halftime Show”
Show after show it’s been proven that revenue from that event comes at least a week after the performance and is due to the increased consumption of a certain artist’s music.
A 2010 Nielsen Music article indicated that artists performing at the event see an average 555% increase in sales of their music in the week following the performance.
And that estimate holds over the years. For example, in 2019, Maroon 5 saw a 434% increase in sales of their music after their halftime show, according to Billboard citing data from Nielsen Music.
In 2020, the performance of Shakira and Jennifer Lopez generated an increase of more than 800% in sales of their music catalog.
As reported by Billboard, with data from Nielsen Music/MRC Data, Shakira recorded a 957% increase in sales while for Jennifer Lopez it was 800%.
O CNN Business reported in 2018 that, for example, album sales, downloads and streaming of Madonna’s music increased by 591% after her performance at the 2012 Super Bowl, according to data from Nielsen Music.
So Rihanna can sing knowing that she will actually get her money from the “Halftime Show” and that, if the trend continues, that income will be big. Katy Perry and Bruno Mars also reported extraordinary gains.
Source: CNN Brasil
I’m Robert Neff, a professional writer and editor. I specialize in the entertainment section, providing up-to-date coverage on the latest developments in film, television and music. My work has been featured on World Stock Market and other prominent publications.
