How Painted Roads Reduce Traffic Accidents

In the streets and crossings that have paintings car accidents according to a new study by Bloomberg Philanthropies and Sam Schwartz Consulting. As the art points out, it “increases the visibility of pedestrian areas and crossings” and “encourages drivers to slow down”.

The team studied 17 locations across the United States where asphalt has been decorated for more than two years. The rates of road accidents, after the artistic intervention, were analyzed in comparison with the past.

What was found: collisions with pedestrians or cyclists were reduced by half, collisions with injured were reduced by 37%. A five-point video analysis showed that drivers gave pedestrian crossings 27% more priority. Dangerous pedestrian interactions with cars were also reduced by 25%.

Bloomberg’s Asphalt Art Initiative is dedicated to promoting the safety benefits of decorated asphalt. The project, which they call “activating the roads”, focuses on roads, pedestrian areas and vertical infrastructure. To date, they have funded 42 public works of art on USA and Europe reports the RES-EIA.

“Why not use projects like this to allow people to get involved in practice, to create the feeling that public space belongs to everyone,” Kate D. Levin, a former executive, told the New York Times last year. of the NYC Department of Cultural Affairs, which now oversees arts programs on behalf of Bloomberg Philanthropies.

Source: News Beast

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