The ways to earn on TikTok are many. Direct and indirect. Among the first there are obviously the live, that is, the live broadcasts on the ByteDance platform. Only those who have more than a thousand followers – and over 18, or between 16 and 18 with parental permission – can start a live broadcast (on any topic) by joining the TikTok Live Stream program and get the virtual gifts that the following users can buy through coins inside the platform, in turn purchased with real money. Those gifts become diamonds which the creator can then convert and cash out. Their value is not fixed but a diamond is equivalent to about one euro. Then there are the rubieswhich can be obtained in other ways such as inviting other friends to join the social network, viewing or posting a certain number of videos, and are equivalent to about a penny.
Obviously, as also happens on Instagram and elsewhere, if you reach an interesting following – not necessarily very high but maybe segmented so that some brands consider it useful for their communication activities – it can be monetized indirectly sponsoring products, services or activities. A good way to start is to put influencers in your sector under the lens, understand what kind of sponsors they work with or what kind of activities they offer to differentiate themselves from them or maybe replicate them in their own way. The most established influencers have agencies that work for them and take care of them but you can organize social activities (coverage or sponsorships) even in perfect autonomy, as long as you find the right contacts and relationships.
If your community is highly loyal, or your business is particularly creative, you can for example sell your own merchandisingor you can become an expert in the account growth, make them mature and reach certain levels or thresholds of followers or engagement and then resell them, even if it is perhaps a more complex path and not within everyone’s reach. In this case, quotes, fees and prices obviously vary based on a large number of factors, from popularity to hype, from the number of followers to the sector in which you move. Not sure where to start to find brands and companies that may be interested in your work? TikTok provides the Creator Marketplacean official platform for matchmaking between users with an important following and indeed companies interested in consolidating their presence through social networks.
TikTok, one of the first to invest in this direction, has launched a fund from 200 million dollars, destined to grow over time. They are money from redistribute to the smartest and most deserving creators to allow them to grow further. To access you must be resident in the United Kingdom, or in Germany, Italy, France or Spain, be at least 18 years old and above all a following on the platform (at least 10 thousand followers and at least 100 thousand views of their videos in the last 30 days, as well as publish content that is original and respects the guidelines of the platform).
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Source: Vanity Fair
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