How to give new light to hair

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The desire for change always starts from the head. And not only on a mental level, but also on the level hair, the protagonists of small but important revolutions.

In fact, targeted interventions aimed at illuminate, switch on, give intensity to the starting color to totally change its appearance. A real mission for Kemon which, thanks to its expertise in the world hair, he has come up with Actyva Those, the demi-permanent coloring service aimed at giving new light to the hair.

Without ammonia and unnecessary or potentially not very delicate substances, Actyva Coloro boasts a very high percentage of ingredients of natural origin, including coconut oil and Velian Complex, a patented blend of plant extracts. A formula that, in addition to being gentle on the skin and hair, meets the guidelines of the specification Green&Clean Cosmetics, thanks to which it is certified as vegan and dermatologically tested product.

A beautiful and good service right down to the packaging – recycled or from renewable sources -, designed for illuminate, animate, give life to dull hair with flat and dimensionless colors, even if treated. Blond hair that becomes brighter, brown tones that light up with golden highlights, enveloping reds that become more intense. A true color revolution that makes natural, intense and brilliant results its trump cards. But not only.

Browse gallery

In addition to emphasizing the basic shades by helping to recover tone and brilliance, the treatment is the ideal solution to combat the much hated white hair. A great challenge for a demi-permanent color, but guaranteed by an innovative technology that allows it to be adapted to different needs, including insuring up to 60% coverage, with extremely natural and brilliant results and the minimization of regrowth and the constraints typically associated with color.

The future of coloring has arrived.

Video credit:

Fashion producer itm.srl – Video Camillo Carobi for itm.srl
Photographer Elisa Imperi for itm.srl (Assistant Natalia Szumlanska – Backstage Letizia Acquisti)
Hair coordinator Mauro Galzignato – Hairstylist Davide Carlucci & Diego Comandulli for KemonCrew
Mua Susanna Campana – Stylist Alessia Caliendo (Assistant Andrea Seghesio)
Models Vittoria Camarra (Outfit: Hugo Boss, Antonio Riva – Mules: Asos Design, Sergio Rossi), Kristina Gorbunova (Outfit: Grifoni, Antonio Riva – Mules: Sergio Rossi, Giuseppe Zanotti)

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