Over 200 million people visit a business profile on Instagram every day, 90% of members start following a business page, and over 130 million browse product tags with a buy option. Obviously, everything does not go unnoticed by the Instagram team who announced the debut of a new feature that, like a traditional affiliation platform, allows its members to earn a cash commission for each sale generated by suggesting a series of products to followers.
And although the initiative sees the social network collaborate with numerous brands of international importance, at the moment it is only available in the United States of America.
However, waiting to know when and if the novelty will make its debut also in Italy, there is no shortage of alternatives to use Instagram as a channel to find new customers and generate revenue. In fact, among the tools we find the badge that can be purchased by our followers – and generate revenue – to allow them to highlight comments during a live show with a badge, or the functionality known by the name Guide which allows us to suggest favorite products, places and posts directly in posts and stories and more advertisements in the Reels useful for driving traffic to an e-commerce where we sell our products.
On the subject is Carloalberto Vinco, social media manager di Maternatura, to recount his experience regarding the effectiveness of the tools designed to increase revenue: «In full emergency, Facebook and Instagram have made it possible to keep contacts with customers and above all with retailers alive. On the customer side, social media played the role customer care function: many messages arrived on Instagram also for requests for advice on the use of products. On the retail side, on the other hand, direct Facebook was organized twice a week on the group – with internal and external specialists – for both support for online sales and for training on the management of digital channels for keep visibility high and not lose contacts. We also recorded an increase in incoming requests on Instagram from bloggers for new collaborations ».
Also Esther Burton, founder of 515Grammi, explains: “We use Instagram and Facebook. Facebook especially in the initial phase in which the involvement of a selected group of micro-influencers was crucial, chosen on the basis of their presence on social networks and, of course, their passion and dedication for the rabbit as a pet. We believe that the truthfulness of the contents is to be preferred because it is credible and sincere. The goal of Facebook apps is to take care of the education and customer service part, combining humanity and efficiency: a brand with which you can relate from a human point of view is more effective (we have a face, a name and a voice) , in this social networks provide an advantage, especially thanks to tools like Instagram Direct, which often establishes the crucial step for finalizing the purchase. The most effective of the social networks that we have included in our strategy turns out to be Instagram, in terms of continuity and targeting».
All that remains is to try the solutions dedicated to business provided by Instagram! In the gallery you will find 7 useful tools that allow influencers, social media managers and entrepreneurs to increase their earnings on a daily basis: obviously, to obtain a satisfactory result, it is necessary that every activity is carried out with the right attention and is supported by a solid marketing strategy.
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