Categories: Finance

Hugo Boss Teams Up With Imaginary Ones To Launch Collectible NFTs

Hugo Boss Teams Up With Imaginary Ones To Launch Collectible NFTs

Fashion brand HUGO has partnered with Web 3.0 Imaginary Ones to create a collection of NFTs.

An exclusive HUGO x Imaginary Ones collection of 1001 NFTs in 3D animation called Embrace Your Emotions (EYE) will launch in early November. HUGO said that through its partnership with Imaginary, the fashion brand will be able to release its first collection of non-fungible tokens, as well as complete another round of global brand renewal.

The HUGO collection will feature variations of five characters, each representing one of the everyday emotions – joy, sadness, fear, anger and love.

To commemorate World Mental Health Day on October 10th, a special, sixth character will be sold that combines all five emotions, with 100% of the proceeds going to charity.

It is assumed that the owners of 500 collectible NFTs will be customers who have bought an exclusive HUGO Phygital T-shirt. Each T-shirt contains a QR code print that will redirect shoppers to Snapchat for an augmented reality experience.

The remaining 500 NFTs will be distributed to existing owners of the Imaginary Ones Genesis collection, as well as through marketing promotions on the Imaginary Ones platforms on Twitter and Discord.

In May, the Italian fashion house Prada, in collaboration with Cassius Hirst, announced the release of a limited line of clothes with serial numbers linked to non-fungible tokens.

Source: Bits