But who is Lily Cole really, in her own words?
“I’ve always had a hard time answering this question (comments with what I imagine is a smile on her freckled face, ed), I could make a list: this is my job, this is my family, this is the place where I live, but what I really believe is that our essence resides in the soul, so in these terms I would define myself sensitive, because I worry about many things, creative because I like writing, acting, directing. Then I love nature, contact with the environment and spending time with friends and family ».
Nature and environment are two recurring words in his speeches and he made a book of this passion, Who Cares Wins. Reasons for Optimism in our Changing World (Rizzoli ex Libris). Can we still talk about optimism in these times?
«I believe that being optimistic is a choice, certainly what surrounds us is tremendous, scary, but I am deeply convinced that the future is yet to be written and it is up to us to decide how to live. The future we would like. Optimism if used well is a weapon to make things happen ».
The book is an investigation linked to sustainability in which it analyzes various areas, economic, social, cultural, scientific. A sort of “green” anthology for beginners looking for simple answers.
“I chose to focus on what’s good, on projects that work, rather than on the scary landscape the news tells us. Not because this is not real, indeed it is more than ever, however in the last ten years I have also witnessed enormous steps forward and I believe that only by giving the right visibility, these movements can really grow ».
What are the small gestures that each of us can implement to save the world?
“I would not say that the world needs to be saved, rather it is humanity that needs it. We have to start with simple things: from food, trying to reduce animal products and choosing small local crops, from what we buy because literally everything that exists in our capitalist society has an impact. Buy less and buy better, even in fashion. Using green energy for their homes, traveling by electric car or by train or on foot or by bicycle. But above all to have a political resonance, because individual actions are important but limited, so many voices together make the difference ».
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