Activists, entrepreneurs, scholars, but first of all women ready to fight against all forms of inequality and discrimination. They will be the protagonists of “I AM”the digital event promoted by Accelerate with Amazon, a free training program to accelerate the growth and digitization of Italian small and medium-sized enterprises, in collaboration with Vanity Fair Italy on the occasion of the International Women’s Rights Day.
L’8th of Marchgive her 13 hoursstreaming on the Vanity Fair Italia website and its channels Facebook and Instagram, it will be possible to attend a digital talk series that will give voice to different life stories, but united by the same perspective: to break any prejudice to build a more equitable, inclusive world, free from stereotypes and inequalities.
It will open the day Gilberto Pichetto Fratin, Deputy Minister at the Ministry of Economic Development, which will illustrate the main measures of the PNRR with an intervention to support theempowerment female.
“The issue of female entrepreneurship today is stronger than in the last twenty years: at stake there is not only a cultural and social aspect, but the growth dynamics of a country” said the Deputy Minister Pichetto Fratin. “Without the contribution of women, there is no doubt that our economies are worth less. It is therefore with this objective that the government, through the Mise, in order to promote and support the start-up and strengthening of female entrepreneurship, has provided an initial loan of 40 million with the Impresa Donna Fund, increased by the resources of the EU NextGeneration. , 400 million to be used according to the consolidated formulas of the contribution and subsidized loan and those, more innovative, aimed at promoting startups led by women in the high-tech sectors. We are awaiting the directorial decree of the Mise provision which will shortly indicate the terms and methods for requesting incentives: today it is more than ever necessary to take up the thread of female entrepreneurship, strengthen it and bring it into our business fabricHe concluded.
To follow, together with the Director of Vanity Fair Italia Simone Marchetti and to the journalist Valeria Advantagesmoderators of the meetings, you will discover the world of Amazon and the role that women play within the company thanks to the stories of the managers Elena Ceccolini (Diversity, Equity and Inclusion Operations Manager for Amazon Logistics, Italy) e Nicole Morganti (Head of Amazon Originals, Italy). Thanks to the activist’s testimony Claudia Segre (President and Founder Global Thinking Foundation) we will discover how forms of violence can have a thousand variations, including economic ones. And again, we will talk about female-led small and medium-sized businesses with Francesca Mazza (Export Department Manager and Amazon Sales Manager for Colorificio Mazza), e Alice Edun (Founder of AfroRicci); their dissemination and the activities to support them with Valentina Pontiggia (Director of the B2c eCommerce Observatory and the Digital Innovation Observatory in Retail – School of Management of the Politecnico di Milano) and Francesca Pellizzoni (Senior Program Manager Amazon.it). In closing, with the sociolinguist Vera Ghenospace will be given to a reflection on inclusive language and its ever increasing importance.
To find out more and follow the streaming: IWD-amazon.vanityfair.it
Source: Vanity Fair
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