I recycle more than I use. This is Ferrarelle’s challenge

Plastic is not the absolute evil if you reuse it correctly. They must have started from here in Ferrarelle when they started the massive impact action strategy – 1 which has already brought two great results. The making of a plant entirely dedicated to the recycling and production of new 100% recyclable bottles, consisting of 50% R-PET (PET recycled directly by the company).

In 2019 in Presenzano, in the province of Caserta, Ferrarelle inaugurated a factory entirely dedicated to the project of circular economy Bottle to Bottle. I 27 million euros invested in its construction they have given life to a four-step process through which you start from a used bottle and arrive at a new bottle, called R-PET, for the production of which it was not necessary to draw on new plastic. It is a complex process where the old bottles are first separated from the caps, then the labels and other materials are removed and washed and reduced to microscopic flakes. At that point the fragments are dried and selected, before becoming preforms, or small tubes of concentrated plastic, which will be the new bottles.

In the food industry, Ferrarelle is the first company to have taken such a significant step and destined to have an increasingly positive impact on environmental protection. In Presenzano, from January to July 2019, they were recycle almost 4.5 tons of PET and once the structure is fully operational, the figure will rise to 23 thousand, that is double the amount needed for the company’s needs. Practically every two bottles made, he will subtract three. But it is also worth mentioning another fact: since 2008 it has reduced 40% of the plastic in the bottles and in that same year he built the largest photovoltaic plant in Italy.