If even Demna gets bounced to the restaurant for the look

You yes, you no, you yes. No, they are not sentences extrapolated from the authoritative corridors of a model casting. They are idioms, apparently almost automatic, that a restaurant staff can address even to a fashion champion such as Demna (surname is Gvasalia, but she has decided to give it up, and we are grateful to her). Discrimination made on the basis, listen well, of the look personally chosen by the creative director of Balenciaga and co-founder of the Vetements brand. To him who not only creates clothes, but makes them viral by putting them in a narrative that is as personal as it is effective.

In short, you know those sentences pronounced with a peremptory tone by that expert on duty that make us understand, in a rather effective and often not even necessary way, that the garment we wear is not exactly the most appropriate to the context? Of the type “Unshined shoes are the end of civilization”, attributable to the legendary Diana Vreeland. Or «The sweatpants are a sign of defeat. You have lost control of your life if you go out in the suit », signed Karl Lagerfeld.

Well, if by chance you thought that they had ended up in oblivion along with all those dress rules considered obsolete, you were wrong. Or, at least, dust them off if it occurs to you to set foot in one of those starred restaurants or particularly chic where the diktat of dress code. Dress code – this is the defendant – that made him go on a rampage Demna.

The news comes from the Instagram account demnagram – support page to the silent voice of the designer which contains an extract of an interview released by worthy to the London magazine System Magazine – who recently reported an unfortunate episode that allegedly took place within the walls of a well-known Parisian restaurant, The House of Caviar. The Georgian designer was in Paris with a friend and, although he admitted he didn’t frequent the chic clubs of the City of Lights, he still decided to dine in the restaurant that has made exclusivity its trademark since 1956.

Thanks to the fact that worthy wore the Toe ankle boots obviously designed by Balenciaga, the staff of the House of Caviar did not take long to tell him from not having the dress code suitable, effectively denying him access to the restaurant. Only after realizing that they are in front of the creative director of the coolest brand of the moment, did the staff re-evaluate the conformity of his look which has magically become passable after all.

“People who go to chic clubs like this don’t have the opportunity to express themselves freely and I think my career will always be dedicated to proving otherwise,” said Demna.

The whole thing, needless to say, sparked in worthy (and not only) a strong contestation reaction against a custom fished out of a not-so-recent past that makes use of the prerogative of establishing whether or not the dress is in conformity in a given context. The clothing folded therefore to (pre) categorization text of my or your person, my or your identity, my or your taste on the basis of very authoritative rules ascribable to an alleged community that can still establish what is good and what is not.

The dress is thus deprived of hers more personal sizeand because it is considered not in keeping with the rules of a system which, to be honest, staggers but does not give up. But maybe he is right worthy when he says that his only aspiration, in terms of lifestyle, is to simply be himself, even if that means he has to prefer McDonalds to super-fine dining. From the series: better freely cheap than obtusely chic.