Recently, Internet users have become very worried about the privacy of their data. Especially when it comes to social networks, instant messengers and other large services, which, according to many, earn a lot of money from their users’ data. However, is it really so? The head of O’Reilly conducted such a study. He took Facebook and Google’s average ad revenue per user, and suggested that 25% is revenue from user data.
According to the RBC edition, this amount of money would not even be enough for a Netflix subscription for a month. In the US, for example, a Facebook user would receive about $7 a year, and a Google user $15. In Europe, the income would be even less – 3 and 5 dollars, respectively. If Yandex paid for the use of data, then each user would receive 178 rubles per year. The math is simple: in 2020, the Russian search engine earned about 60 billion rubles from advertising, and about 84 million Russians used the company’s services.
With all this, tech giants have to constantly justify themselves to the media and users. Over the past 4 years, Apple, Google and Facebook have introduced many restrictions on user tracking and put privacy first. But such an effect can have a negative impact on advertisers who cannot compete and close, media outlets that switch to paywall (access to content after payment), game and application developers who are forced to pay for their products, as well as ordinary users who will for all this to pay much more than they will receive for their data.
Source: Trash Box
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