If the adidas Samba are a little less cool, it's the fault of British Prime Minister Rishi Sunak

Shiny leather upper, tapered shape and slightly rounded toe. These are the characteristics of the sneakers of the moment, namely the adidas Samba. Worn by everyone, from celebrities around the world to even the British Prime Minister Rishi Sunak during a meeting in Downing Street with the journalist Abigail Foster Of Elent Finance.

Image is everything, even in politics and therefore, for the interview, Shunak decides to focus on a casual look to appear more “easy going”. Here then, a white shirt, of which he leaves the button unbuttoned at the collar, a pair of blue trousers and on his feet, precisely, a pair of White adidas Samba with the iconic three black stripes.

Will it have worked? Unfortunately for the prime minister it backfired on him. In fact, the attempt to make a multimillionaire who showed up on a construction site wearing a pair of moccasins seem closer to people Prada. Many users have also noticed the perfect appearance of the sneakers, clean and very white, almost as if they had just been taken out of the package. Some users even joked that: “In the next video he will wear a hoodie.”

adidas Samba.

But the disastrous «Sunak effect» does not stop there, because some fear that due to the Prime Minister of Great Britain the Samba which were – at least until now – experiencing a golden age are at risk of losing their popularity. Not the best of times for Rishi Sunak who does not enjoy much appreciation, both among the English and within the conservatives who under his leadership are moving towards a defeat announced in the next elections.

Adidas sneakers, would you be able to distinguish the models cult of the moment (and always)?

From the simplest versions to limited edition collectible: Samba, Gazelle and Spezial are the object of desire of every fashion enthusiast. An excellent reason to retrace its history and identify its main particular signs

In short, appearing to be more of a “man of the people”, cool and attentive to new trends has turned out to be a sensational own goal that risks doing nothing but damage. On the other hand, it's not so much the informal look that doesn't work, but rather improvising a change of style that appears more like a “desperate” move.