If Theo James is the new David Gandy is all thanks to a famous white costume: will it be the must-have of the summer?

The last spot Of Dolce & Gabbana dedicated to the fragrance Light blue He reported many viewers on the avenue, or rather on the coast, of memories. The year 2007 was ran and the images of a man, beautiful, and a woman, in turn beautiful, intended to take a dip – and to exchange some energetic effusion – in front of the splendid island of Capri passed on TV. On the notes of Talk to me of love Mariùthe two Super Belloni, aka David Gandy and Anna Jagodzinska, directed by Mario Testino, made iconic a perfume in just over 30 seconds. Without ever showing it. The bottles for him and for her only appeared at the end, glued to post-production with the Faraglioni to do the background. To appear in the foreground, if you remember well, they were rather The bath costumes of the two protagonists: Two white costumestraditional. Bikini with triangle and laces for her, underwear for him. Yes, A white underwear swimsuitas a man. A choice at all simple but that, thanks to this spothas become very popular.

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It must be said that in terms of men’s swimwear there are several schools of thought, very clear: there are those who would never dare to wear a couple of briefs And vice versa who with those huge surfers who has never seen a table in his life (and who also camouflage the labors of an winter in the gym too much), would never show them out. Here, in such a well -defined panorama we don’t feel like inserting him, the white costume. This plays a separate championship, places itself on a different level and, unlike what one might think, puts everyone in agreement. Not only those with the turtle at David Gandy, who in the meantime became a meter of beauty as well as Brad Pitt and Tom Cruise in the nineties.

His white costume immediately became an object of desire, so much so that when the spot was re -proposed a handful of years later, the good Gandy still wore it. There was a change of partner, because at his side a splendid Bianca Balti found himself, but the costume did not: he remained there, indissoluble.

Soundtrack, emotional momentum and background? Idem: the script has repeated itself over time and repeats itself today, 18 years after the first launcheven if with a couple of news. Retired the good David Gandy (whom we thank for the service carried out), In his place we find Theo JamesBritish actor that you have seen in many in the second season of The White Lotusintent on seducing Vittoria Cerettiperfect Bianca Balti of the Gen-Z, one of the superop more listed than recent years.

«The wind changes but we No” Fiorella Mannoia sang: the faces, the bodies change, but guess, the white costume is still there. Sexier than everbecause objectively the new version of the iconic dolce & Gabbana spot is perhaps the most full of tension, the real protagonist of the story (we don’t want the perfume) is always present. In the imagination, in the memory and, prepare yourself, on the beaches from all over the world. Because that small piece of white fabric is destined to depopulate and make the summer that is about to begin. And then dear heirs of David or Theo, by style or for attitudeif you want to fall into the shoes – however small – of these two contemporary heroes, do it with These costumes that we have selected specifically for you. And for those who will be lucky enough to go, together with you, on your rubber dinghy.