After collaborations with illustrious designers, from Off-White a Byredo, which have given their own touches to the furniture and objects of the furniture giant it is the turn of the Swedish company to imagine your own clothing capsules. You got it right: these are not sideboards or sofas, but real clothes and everyday objects, such as water thermos and key rings. It arrives in fact Success, the collection that includes clothes and accessories inspired by the most iconic symbols of the brand.
Like the barcode of the Billy bookcase, the pillow in the shape of a red heart Fammig Heart and the shopping in propylene that everyone has used at least once to transport their purchases home. The idea of making the limited edition was born thanks to collaboration with the Japanese branch in Tokyo, city synonymous with dynamism and creativity par excellence thanks to neighborhoods such as Harajuku, famous for its youth culture and undisputed symbol of melting pot cultural.
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Much more than a brand linked tointerior design, Ikea is now a pop icon to all intents and purposes and, as such, it was time to translate those values of functionality and simplicity that distinguish it in T-shirts, sweatshirts and gadgets that fans could wear every day. In store and online from 14 October, we are confident that Success is destined to become a tormentone fashion globally. Are you curious to see it in preview? Then browse the gallery in apertura.
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