The fact that it can be found under the heading Beds and mattresses but that at the same time it can be worn, says it all about the anomaly of a life spent in a pandemic that has transformed into normality what was unthinkable until a year and a half ago.
Ikea has recently launched also in Italy Field template, a pillow that once opened becomes a duvet in which to slip into at the first chill. An evolution of the sofa cover, however, for walking.
«A padded cushion that keeps you warm when you travel, lie down in the hammock or curl up on the sofa» they write on the website «the ingenious button closure prevents it from slipping when you reach out to have your coffee».
In UK it was enough for the news to spread to make it disappear from commerce (at least the online one). The price is affordable: in Italy we are talking about 24.95 euros but the figure is equivalent both if paid in dollars and in pounds. The design is simple and the model is elongated, so as not to get cold on the legs. The product can only have an eco-sustainable aspect: we read in fact that the padding is made of recycled polyester. “We want to have a positive impact on the planet” we read under Fältmal “by 2030 all the materials used to make our products will be recycled or renewable as well as sourced from responsibly managed sources”.
The color is one and only one that is dark green but the black storage net together with the orange signal detail make it give it that extra touch that emancipate the camping garment in something that could also become a collector’s item, provided that the Swedish giant does not decide to make the novelty a continuous product of the Ikea catalog.
L’Independent immediately saw in this article the solution for British citizens who, thanks to the easing of restrictions in the country led by Boris Johnson scheduled for April 12, they will want to be outdoors despite as much as possible trying to make up for lost time even in the case of cold temperatures.
Those who know about fashion already call it quillow giving it that fashion allure that probably contributed to the sold out. Perhaps, once Covid and all that it entails have been filed, we will have cushions, mattresses and an all too casual look right above our ears. The Fältmal therefore could be a transitory leader between one phase and another. As is often said in these cases, a nice belt is enough and maybe the wearable pillow can aspire to become a never-again-without.
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